WellCare Health Plans SWOT Analysis, USP & Competitors

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SWOT Analysis of WellCare Health Plans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WellCare Health Plans

Parent Company

WellCare Health Plans Inc.




Health Insurance

Tagline/ Slogan



By creating an integrated health care delivery system, managed care creates a "win-win" for members, providers, government customers and taxpayers



Medicare and Medicaid managed care health plans

Target Group

Families, children, and the aged, blind and disabled


Preventive care and integrated case management

SWOT Analysis


1. Customer centric and exceptional service that is nice, helpful and always present

2. Help to improve health outcomes and thus helping customers lead a better life
3. Continuous innovation to manage complex health care needs
4.  Cost effective service while enhancing the quality of health care

5. Selected by HealthMetrix Research as a 2008 Senior Choice Gold Award recipient for its Medicare Advantage benefits plan

6. Since late 2012, WellCare has acquired many smaller Medicare & Medicade supplement providers that has significantly expanded the company's national coverage areas


1. Lack of defined processes in the work place

2. Open to public abuse

3. Limited market share and low revenues compared to bigger players


1. Identify new and uncontested market opportunities in order to expand its customer base
2.Introduce more products as per changing customer’s needs


1. Competition from existing and many new small players.
2. Increasing costs of health care and competition from Obamacare



1.Obama care


3.Molina Health Care


The table above concludes the WellCare Health Plans SWOT analysis along with its marketing and brand parameters.


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