Willis Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2459

SWOT Analysis of Willis Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Willis Group

Parent Company

Willis Group




Banking & Financial Services

Tagline/ Slogan



Leading global risk advisor, insurance and reinsurance broker, relentlessly delivers quality client service

Willis Group STP


Risk advisory and brokerage services

Target Group

Insurance carriers


Intermediary between its clients and insurance providers

Willis Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Willis Group :

1. World's third-largest insurance broker when measured by revenues

2. Offers its clients superior expertise, teamwork, innovation and market-leading products and professional services in risk management and transfer

3. Advises its clients on risk management requirements, helping them determine the best way to manage risk, and negotiating and placing insurance risk with insurance carriers
4. Willis experts rank among the world’s leading authorities on analytics, modelling and mitigation strategies

5. Website is easy to use and has clear and accurate policy documents

6. Operates in every continent, has around 400 offices in 120 countries and approximately 17,000 employees

7. I t has specialized experience handling diverse lines of coverage, including complex insurance programs


1.A very volatile business and is dependent on the changing conditions of the market

2. Market share is low as compared to bigger players in the industry


1. Can invest in more relations and venture into more markets

2. Market pessimism leads to more risk averse people who can be the prospective customers

3. The Global placement network helps co-ordinate retail placement activity into local markets together with global placement activity into insurance centers around the world


1. Competition from existing players in the industry
2. Risks are very uncertain especially with the changing economic conditions

Willis Group Competition


Below are the 3 main Willis Group competitors :

1. Lockton Cos.
2. Marsh & McLennan Cos.
3.Aon Corp.


The brandguide table above concludes the Willis Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Willis Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: