Dhanlakshmi bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2726

SWOT analysis of Dhanlakshmi bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dhanlakshmi bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dhanlakshmi bank to benchmark its business & performance as compared to the competitors and industry. Dhanlakshmi bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Dhanlakshmi bank competitors and elaborates Dhanlakshmi bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dhanlakshmi bank SWOT, Competitors, Marketing STP & Brand analysis Table
Dhanlakshmi bank Brand Analysis
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Tan Man Dhan


Innovative Bank with integrity and social responsibility

Dhanlakshmi bank STP

Individual and Industry banking

Target Group

Industrial Sector


Complete Banking  solutions

Dhanlakshmi bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dhanlakshmi bank. Strengths are:

1.   Varied Financial products for different customer segments
2.  Strategic tie-ups with leading players for various products like insurance etc
3.  Schemes for social initiatives aligned with government schemes
4. Has around 275 branches, 4400 employees and over 500 ATMs


Here are the weaknesses in the Dhanlakshmi bank SWOT Analysis:

1. Low presence across India as it is limited to a few states
2. Marketing is very limited as compared to other banks
3. Lack of retail banking as compared to popular banks


Following are the Opportunities in Dhanlakshmi bank SWOT Analysis:

1.  Rural banking for higher penetration
2.  International banking, especially where Indians are present


The threats in the SWOT Analysis of Dhanlakshmi bank are as mentioned:

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Regulations

Dhanlakshmi bank Competition

Below are the top 3 Dhanlakshmi bank competitors:

1. Lakshmi Vilas  bank
2.  Karur Vyasa  Bank
3.  Federal  bank

The brandguide table above concludes the Dhanlakshmi bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dhanlakshmi bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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