Dhanlakshmi bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2054

SWOT Analysis of Dhanlakshmi bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dhanlakshmi bank

Parent Company

Government of India




Banking and finance

Tagline/ Slogan

Tan Man Dhan


Innovative Bank with integrity and social responsibility



Individual and Industry banking

Target Group

Industrial Sector


Complete Banking  solutions

SWOT Analysis


1.   Varied Financial products for different customer segments
2.  Strategic tie-ups with leading players for various products like insurance etc
3.  Schemes for social initiatives aligned with government schemes
4. Has around 275 branches, 4400 employees and over 500 ATMs


1. Low presence across India as it is limited to a few states
2. Marketing is very limited as compared to other banks
3. Lack of retail banking as compared to popular banks


1.  Rural banking for higher penetration
2.  International banking, especially where Indians are present


1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Regulations



1. Lakshmi Vilas  bank
2.  Karur Vyasa  Bank
3.  Federal  bank

The table above concludes the Dhanlakshmi bank SWOT analysis along with its marketing and brand parameters.


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