Dhanlakshmi bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2413

SWOT Analysis of Dhanlakshmi bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dhanlakshmi bank

Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Tan Man Dhan


Innovative Bank with integrity and social responsibility

Dhanlakshmi bank STP


Individual and Industry banking

Target Group

Industrial Sector


Complete Banking  solutions

Dhanlakshmi bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dhanlakshmi bank :

1.   Varied Financial products for different customer segments
2.  Strategic tie-ups with leading players for various products like insurance etc
3.  Schemes for social initiatives aligned with government schemes
4. Has around 275 branches, 4400 employees and over 500 ATMs


1. Low presence across India as it is limited to a few states
2. Marketing is very limited as compared to other banks
3. Lack of retail banking as compared to popular banks


1.  Rural banking for higher penetration
2.  International banking, especially where Indians are present


1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Regulations

Dhanlakshmi bank Competition


Below are the 3 main Dhanlakshmi bank competitors :

1. Lakshmi Vilas  bank
2.  Karur Vyasa  Bank
3.  Federal  bank

The brandguide table above concludes the Dhanlakshmi bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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