Karur Vysya Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Karur Vysya Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Karur Vysya Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Karur Vysya Bank to benchmark its business & performance as compared to the competitors and industry. Karur Vysya Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Karur Vysya Bank competitors and includes Karur Vysya Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Karur Vysya Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Karur Vysya Bank Brand Analysis
Parent Company

Privately held Indian bank; Founders (M. A. Venkatarama Chettiar and Athi Krishna Chettiar)

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Smart way to bank

USP

Small sized private bank with performance which matches public sector

Karur Vysya Bank STP
Karur Vysya Bank Segmentation

Individual and Industry banking

Karur Vysya Bank Target Market

Semi-Urban and Rural Sector

Karur Vysya Bank Positioning

Smart way for complete Banking  solutions

Karur Vysya Bank SWOT Analysis
Karur Vysya Bank Strengths

Below are the Strengths in the SWOT Analysis of Karur Vysya Bank:

1.  Innovative financial products with use of technology
2.  Tie-ups with different financial institutions for various products
3.  Stable performance in economic slowdown
4. All the branches are powered with CBS — Core Banking Solution
5. Ranked as Best Small sized Bank, 2010 by Business World

Karur Vysya Bank Weaknesses

Here are the weaknesses in the Karur Vysya Bank SWOT Analysis:

1. Regional concentric i.e. in South India only

2. Low publicity and brand visibility

Karur Vysya Bank Opportunities

Following are the Opportunities in Karur Vysya Bank SWOT Analysis:

1.  Industry banking in the region
2.  Extensive penetration in rural banking

Karur Vysya Bank Threats

The threats in the SWOT Analysis of Karur Vysya Bank are as mentioned:

1.  Economic slowdown and recessions
2.  Highly competitive environment
3.  Stringent Banking Norms
4. Local money lenders in the rural areas

Karur Vysya Bank Competition
Competitors

Below are the top 3 Karur Vysya Bank competitors:

1.  Indian bank
2.  Union  Bank of India

3.  Federal  bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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