Karur Vysya Bank SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Karur Vysya Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Karur Vysya Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Karur Vysya Bank to benchmark its business & performance as compared to the competitors and industry. Karur Vysya Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Karur Vysya Bank competitors and includes Karur Vysya Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
Small sized private bank with performance which matches public sector
Karur Vysya Bank STP
Karur Vysya Bank Segmentation
Individual and Industry banking
Karur Vysya Bank Target Market
Semi-Urban and Rural Sector
Karur Vysya Bank Positioning
Smart way for complete Banking solutions
Karur Vysya Bank SWOT Analysis
Karur Vysya Bank Strengths
Below are the Strengths in the SWOT Analysis of Karur Vysya Bank:
1. Innovative financial products with use of technology 2. Tie-ups with different financial institutions for various products 3. Stable performance in economic slowdown 4. All the branches are powered with CBS — Core Banking Solution 5. Ranked as Best Small sized Bank, 2010 by Business World
Karur Vysya Bank Weaknesses
Here are the weaknesses in the Karur Vysya Bank SWOT Analysis:
1. Regional concentric i.e. in South India only
2. Low publicity and brand visibility
Karur Vysya Bank Opportunities
Following are the Opportunities in Karur Vysya Bank SWOT Analysis:
1. Industry banking in the region 2. Extensive penetration in rural banking
Karur Vysya Bank Threats
The threats in the SWOT Analysis of Karur Vysya Bank are as mentioned:
1. Economic slowdown and recessions 2. Highly competitive environment 3. Stringent Banking Norms 4. Local money lenders in the rural areas
Karur Vysya Bank Competition
Below are the top 3 Karur Vysya Bank competitors:
1. Indian bank 2. Union Bank of India
3. Federal bank
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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