Karur Vysya Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Karur Vysya Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Karur Vysya Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Karur Vysya Bank to benchmark its business & performance as compared to the competitors. Karur Vysya Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Karur Vysya Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Karur Vysya Bank SWOT Analysis:

SWOT Analysis of Karur Vysya Bank

For Karur Vysya Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Karur Vysya Bank Strengths

The strengths of Karur Vysya Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Karur Vysya Bank :

1.  Innovative financial products with use of technology
2.  Tie-ups with different financial institutions for various products
3.  Stable performance in economic slowdown
4. All the branches are powered with CBS — Core Banking Solution
5. Ranked as Best Small sized Bank, 2010 by Business World

Karur Vysya Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Karur Vysya Bank SWOT Analysis:

1. Regional concentric i.e. in South India only

2. Low publicity and brand visibility


Karur Vysya Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Karur Vysya Bank SWOT Analysis:

1.  Industry banking in the region
2.  Extensive penetration in rural banking

Karur Vysya Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Karur Vysya Bank are as mentioned:

1.  Economic slowdown and recessions
2.  Highly competitive environment
3.  Stringent Banking Norms
4. Local money lenders in the rural areas


Karur Vysya Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Karur Vysya Bank:

1.  Indian bank
2.  Union  Bank of India

3.  Federal  bank

Hence this concludes the Karur Vysya Bank SWOT analysis.

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About Karur Vysya Bank

Karur Vysya Bank Overview
Parent Company

Privately held Indian bank; Founders (M. A. Venkatarama Chettiar and Athi Krishna Chettiar)

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Smart way to bank

USP

Small sized private bank with performance which matches public sector

Karur Vysya Bank STP
Segmentation

Individual and Industry banking

Target Market

Semi-Urban and Rural Sector

Positioning

Smart way for complete Banking  solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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