Karur Vysya Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2499

SWOT Analysis of Karur Vysya Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Karur Vysya Bank

Parent Company

Privately held Indian bank; Founders (M. A. Venkatarama Chettiar and Athi Krishna Chettiar)




Banking and finance

Tagline/ Slogan

Smart way to bank


Small sized private bank with performance which matches public sector



Individual and Industry banking

Target Group

Semi-Urban and Rural Sector


Smart way for complete Banking  solutions

SWOT Analysis


1.  Innovative financial products with use of technology
2.  Tie-ups with different financial institutions for various products
3.  Stable performance in economic slowdown
4. All the branches are powered with CBS — Core Banking Solution
5. Ranked as Best Small sized Bank, 2010 by Business World


1. Regional concentric i.e. in South India only

2. Low publicity and brand visibility


1.  Industry banking in the region
2.  Extensive penetration in rural banking


1.  Economic slowdown and recessions
2.  Highly competitive environment
3.  Stringent Banking Norms
4. Local money lenders in the rural areas



1.  Indian bank
2.  Union  Bank of India

3.  Federal  bank

The table above concludes the Karur Vysya Bank SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Karur Vysya Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: