Lakshmi Vilas Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lakshmi Vilas Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Lakshmi Vilas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lakshmi Vilas Bank to benchmark its business & performance as compared to the competitors. Lakshmi Vilas Bank is one of the leading brands in the banking & financial services sector.

The table below lists the Lakshmi Vilas Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lakshmi Vilas Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lakshmi Vilas Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lakshmi Vilas Bank Brand Analysis
Parent Company

Private bank (7 people of Karur under the leadership of Shri V.S.N. Ramalinga Chettiar)




Banking & Financial Services

Tagline/ Slogan

Life smiles where LVB serves


Based on pure and strong values

Lakshmi Vilas Bank STP

Individual and Industry banking

Target Group

Semi-urban and Rural banking


Complete Banking  solutions

SWOT Analysis of Lakshmi Vilas Bank
Lakshmi Vilas Bank Strengths

Below are the Strengths in the SWOT Analysis of Lakshmi Vilas Bank:

1.  Focus on Strong robust financial products
2.  Social inclusiveness through schemes for all sectors
3.  Diversified approach towards  wealth management
4. Gives employment to over 1600 people

Lakshmi Vilas Bank Weaknesses

Here are the weaknesses in the Lakshmi Vilas Bank SWOT Analysis:

1. Moderate presence across India as it is predominantly present in South India

2.  Minimal marketing causes less visibility

Lakshmi Vilas Bank Opportunities

Following are the Opportunities in Lakshmi Vilas Bank SWOT Analysis:

1.  Upcoming SME banking
2.  International banking
3. Focusing on retail banking, corporate banking and bank assurance

Lakshmi Vilas Bank Threats

The threats in the SWOT Analysis of Lakshmi Vilas Bank are as mentioned:

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Regulations

Lakshmi Vilas Bank Competition
Lakshmi Vilas Bank Competitors

Below are the top 3 competitors of Lakshmi Vilas Bank:

1.  Kotak Mahindra bank
2.  Karur Vyasa  Bank

3.  Federal  bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lakshmi Vilas Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin