Lakshmi Vilas Bank SWOT Analysis, Competitors & USP

SWOT analysis of Lakshmi Vilas Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Lakshmi Vilas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lakshmi Vilas Bank to benchmark its business & performance as compared to the competitors. Lakshmi Vilas Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Lakshmi Vilas Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lakshmi Vilas Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Lakshmi Vilas Bank

Lakshmi Vilas Bank Overview
Parent Company	Private bank (7 people of Karur under the leadership of Shri V.S.N. Ramalinga Chettiar)
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Life smiles where LVB serves
USP	Based on pure and strong values
Lakshmi Vilas Bank STP
Segmentation	Individual and Industry banking
Target Market	Semi-urban and Rural banking
Positioning	Complete Banking  solutions

SWOT Analysis of Lakshmi Vilas Bank

For Lakshmi Vilas Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Lakshmi Vilas Bank SWOT Analysis:

Lakshmi Vilas Bank Strengths

The strengths of Lakshmi Vilas Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lakshmi Vilas Bank :

1.  Focus on Strong robust financial products
2.  Social inclusiveness through schemes for all sectors
3.  Diversified approach towards  wealth management
4. Gives employment to over 1600 people

Lakshmi Vilas Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lakshmi Vilas Bank SWOT Analysis:

1. Moderate presence across India as it is predominantly present in South India

2.  Minimal marketing causes less visibility

Lakshmi Vilas Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lakshmi Vilas Bank SWOT Analysis:

1.  Upcoming SME banking
2.  International banking
3. Focusing on retail banking, corporate banking and bank assurance

Lakshmi Vilas Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lakshmi Vilas Bank are as mentioned:

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Regulations

Lakshmi Vilas Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lakshmi Vilas Bank:

1.  Kotak Mahindra bank
2.  Karur Vyasa  Bank

3.  Federal  bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lakshmi Vilas Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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