Lakshmi Vilas Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3270

SWOT Analysis of Lakshmi Vilas Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lakshmi Vilas Bank

Parent Company

Private bank (7 people of Karur under the leadership of Shri V.S.N. Ramalinga Chettiar)




Banking and finance

Tagline/ Slogan

Life smiles where LVB serves


Based on pure and strong values



Individual and Industry banking

Target Group

Semi-urban and Rural banking


Complete Banking  solutions

SWOT Analysis


1.  Focus on Strong robust financial products
2.  Social inclusiveness through schemes for all sectors
3.  Diversified approach towards  wealth management
4. Gives employment to over 1600 people


1. Moderate presence across India as it is predominantly present in South India

2.  Minimal marketing causes less visibility


1.  Upcoming SME banking
2.  International banking
3. Focusing on retail banking, corporate banking and bank assurance


1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Regulations



1.  Kotak Mahindra bank
2.  Karur Vyasa  Bank

3.  Federal  bank

The table above concludes the Lakshmi Vilas Bank SWOT analysis along with its marketing and brand parameters.


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