Lakshmi Vilas Bank SWOT Analysis, Competitors & USP
SWOT analysis of Lakshmi Vilas Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Lakshmi Vilas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lakshmi Vilas Bank to benchmark its business & performance as compared to the competitors. Lakshmi Vilas Bank is one of the leading brands in the banking & financial services sector.
The table below lists the Lakshmi Vilas Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lakshmi Vilas Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lakshmi Vilas Bank Brand Analysis | |
|---|---|
| Parent Company |
Private bank (7 people of Karur under the leadership of Shri V.S.N. Ramalinga Chettiar) |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Life smiles where LVB serves |
| USP |
Based on pure and strong values |
| Lakshmi Vilas Bank STP | |
| Segment |
Individual and Industry banking |
| Target Group |
Semi-urban and Rural banking |
| Positioning |
Complete Banking solutions |
| SWOT Analysis of Lakshmi Vilas Bank | |
| Lakshmi Vilas Bank Strengths |
Below are the Strengths in the SWOT Analysis of Lakshmi Vilas Bank: 1. Focus on Strong robust financial products |
| Lakshmi Vilas Bank Weaknesses |
Here are the weaknesses in the Lakshmi Vilas Bank SWOT Analysis: 1. Moderate presence across India as it is predominantly present in South India 2. Minimal marketing causes less visibility |
| Lakshmi Vilas Bank Opportunities |
Following are the Opportunities in Lakshmi Vilas Bank SWOT Analysis: 1. Upcoming SME banking |
| Lakshmi Vilas Bank Threats |
The threats in the SWOT Analysis of Lakshmi Vilas Bank are as mentioned: 1. Economic slowdown |
| Lakshmi Vilas Bank Competition | |
| Lakshmi Vilas Bank Competitors |
Below are the top 3 competitors of Lakshmi Vilas Bank: 1. Kotak Mahindra bank 3. Federal bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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