SWOT Analysis of United Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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United Bank of India |
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Parent Company |
Government of India |
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Category |
Bank |
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Sector |
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Tagline/ Slogan |
The bank that begins with ‘U’ |
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USP |
Commitment to Customers |
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United Bank of India STP |
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Segment |
Individual and Industry banking |
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Target Group |
Semi-Urban Sector |
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Positioning |
Complete Banking solutions |
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United Bank of India SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of United Bank of India : 1. Financial products for rural segment |
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Weaknesses |
1. Very Low International presence 2. Advertising is less thus weak brand recognition as compared to major players |
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Opportunities |
1. Small enterprise banking |
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Threats |
1. Economic slowdown |
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United Bank of India Competition |
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Competitors |
Below are the 3 main United Bank of India competitors : 1. Indian bank 3. UCO bank |
The brandguide table above concludes the United Bank of India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to United Bank of India. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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