United Bank of India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of United Bank of India analyses the brand by its strengths, weaknesses, opportunities & threats. In United Bank of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Bank of India to benchmark its business & performance as compared to the competitors. United Bank of India is one of the leading brands in the banking & financial services sector.

The article below lists the United Bank of India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the United Bank of India SWOT Analysis:

SWOT Analysis of United Bank of India

For United Bank of India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

United Bank of India Strengths

The strengths of United Bank of India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of United Bank of India :

1.  Financial products for rural segment
2.  Deep reach across country with schemes like financial inclusion
3.  Strong operations with 1600 networked branches
4. 31 Regional offices spread all over India
5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Bank of India (1973)

United Bank of India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the United Bank of India SWOT Analysis:

1.  Very Low  International presence

2.  Advertising is less thus weak brand recognition as compared to major players
3. The public sometimes confuses the two banks Union Bank of India and United Bank of India (both UBI)


United Bank of India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in United Bank of India SWOT Analysis:

1. Small enterprise banking
2.  Improved Urban retail  banking

United Bank of India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of United Bank of India are as mentioned:

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms


United Bank of India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of United Bank of India:

1.  Indian bank
2.  Union  Bank of India

3.  UCO bank

Hence this concludes the United Bank of India SWOT analysis.

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About United Bank of India

United Bank of India Overview
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

The bank that begins with ‘U’

USP

Commitment to  Customers

United Bank of India STP
Segmentation

Individual and Industry banking

Target Market

Semi-Urban Sector

Positioning

Complete Banking  solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to United Bank of India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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