United Bank of India SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of United Bank of India analyses the brand by its strengths, weaknesses, opportunities & threats. In United Bank of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like United Bank of India to benchmark its business & performance as compared to the competitors. United Bank of India is one of the leading brands in the banking & financial services sector.
The article below lists the United Bank of India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the United Bank of India SWOT Analysis:
For United Bank of India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
United Bank of India Strengths
The strengths of United Bank of India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of United Bank of India :
1. Financial products for rural segment 2. Deep reach across country with schemes like financial inclusion 3. Strong operations with 1600 networked branches 4. 31 Regional offices spread all over India 5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Bank of India (1973)
United Bank of India Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the United Bank of India SWOT Analysis:
1. Very Low International presence
2. Advertising is less thus weak brand recognition as compared to major players 3. The public sometimes confuses the two banks Union Bank of India and United Bank of India (both UBI)
United Bank of India Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in United Bank of India SWOT Analysis:
1. Small enterprise banking 2. Improved Urban retail banking
United Bank of India Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of United Bank of India are as mentioned:
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