SWOT Analysis of United Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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United Bank of India |
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Parent Company |
Government of India |
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Category |
Bank |
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Sector |
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Tagline/ Slogan |
The bank that begins with ‘U’ |
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USP |
Commitment to Customers |
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United Bank of India STP |
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Segment |
Individual and Industry banking |
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Target Group |
Semi-Urban Sector |
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Positioning |
Complete Banking solutions |
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United Bank of India SWOT Analysis |
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Strengths |
1. Financial products for rural segment |
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Weaknesses |
1. Very Low International presence 2. Advertising is less thus weak brand recognition as compared to major players |
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Opportunities |
1. Small enterprise banking |
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Threats |
1. Economic slowdown |
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United Bank of India Competition |
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Competitors |
1. Indian bank 3. UCO bank |
The brandguide table above concludes the United Bank of India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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