United Bank of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of United Bank of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In United Bank of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Bank of India to benchmark its business & performance as compared to the competitors and industry. As of 2020, United Bank of India is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Bank of India competitors and includes United Bank of India target market, segmentation, positioning & Unique Selling Proposition (USP).

United Bank of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
United Bank of India Brand Analysis
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

The bank that begins with ‘U’

USP

Commitment to  Customers

United Bank of India STP
United Bank of India Segmentation

Individual and Industry banking

United Bank of India Target Market

Semi-Urban Sector

United Bank of India Positioning

Complete Banking  solutions

United Bank of India SWOT Analysis
United Bank of India Strengths

Below are the Strengths in the SWOT Analysis of United Bank of India:

1.  Financial products for rural segment
2.  Deep reach across country with schemes like financial inclusion
3.  Strong operations with 1600 networked branches
4. 31 Regional offices spread all over India
5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Bank of India (1973)

United Bank of India Weaknesses

Here are the weaknesses in the United Bank of India SWOT Analysis:

1.  Very Low  International presence

2.  Advertising is less thus weak brand recognition as compared to major players
3. The public sometimes confuses the two banks Union Bank of India and United Bank of India (both UBI)

United Bank of India Opportunities

Following are the Opportunities in United Bank of India SWOT Analysis:

1. Small enterprise banking
2.  Improved Urban retail  banking

United Bank of India Threats

The threats in the SWOT Analysis of United Bank of India are as mentioned:

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

United Bank of India Competition
Competitors

Below are the top 3 United Bank of India competitors:

1.  Indian bank
2.  Union  Bank of India

3.  UCO bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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