United Bank of India SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2982

SWOT Analysis of United Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Bank of India

Parent Company

Government of India




Banking and finance

Tagline/ Slogan

The bank that begins with ‘U’


Commitment to  Customers



Individual and Industry banking

Target Group

Semi-Urban Sector


Complete Banking  solutions

SWOT Analysis


1.  Financial products for rural segment
2.  Deep reach across country with schemes like financial inclusion
3.  Strong operations with 1600 networked branches
4. 31 Regional offices spread all over India
5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Bank of India (1973)


1.  Very Low  International presence

2.  Advertising is less thus weak brand recognition as compared to major players
3. The public sometimes confuses the two banks Union Bank of India and United Bank of India (both UBI)


1. Small enterprise banking
2.  Improved Urban retail  banking


1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms



1.  Indian bank
2.  Union  Bank of India

3.  UCO bank

The table above concludes the United Bank of India SWOT analysis along with its marketing and brand parameters.


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