Itausa SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 931

SWOT Analysis of Itausa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Itausa Investimentos Itau S.A.




Finance and Industries

Tagline/ Slogan

It’s not just today that Itau thinks about tomorrow; Our way; Itau’s way


Corporate governance and sustainability



Banking, metal and wood industries sector, information technology and chemical and automation industries,

Target Group

Users of financial services and insurance, Users of wooden panels, metals and sanitary, Banking industry (IT solutions and ATMs), customers of retail electronic automation


Trusted and value creating firm in various fields Banking, finance and metallic industries

SWOT Analysis


1. One of the biggest companies in Brazil having over 120,000 people as employees
2. Broad portfolio of products and services includes finance, real estate, health, chemicals
3. Successful restructuring of Itautec improved the company's revenue base
4. Ability to have partnership with financial institutions outside South America including China

5. Largest wood panel manufacturer in Southern Hemisphere


1. Significant fines impacting the profitability

2. Limited global geographic reach means market share is less


1. Duratex's acquisition of Elizabeth Loucas Sanitarias
2. Poised to benefit from investments in two MDF plants
3. Establishing a acricylic acid plant in Sao Paolo


1. Strict govt policies and environmental regulation affect operations

2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company

3. Heavy dependence on few suppliers



1. Banco Bradesco SA
2. Banco do Brasil SA
3. ITOCHU corporations

4. Mitsui & Co Ltd.

5. Cabinda Participacoes SA

6. Cemepe Investimentos SA

The table above concludes the Itausa SWOT analysis along with its marketing and brand parameters.


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