Noble Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Noble Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Noble Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Noble Group to benchmark its business & performance as compared to the competitors. Noble Group is one of the leading brands in the conglomerates sector.

The article below lists the Noble Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Noble Group SWOT Analysis:

SWOT Analysis of Noble Group

For Noble Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Noble Group Strengths

The strengths of Noble Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Noble Group :

1. Operates over 140 locations in Europe employing over 15000 people
2. The diversity in the business model, product platforms and revenue provides a number of competitive advantages
3. Strong growth rate in short time
4. Strong supply chain network spanning over America, Africa, Europe Asia and Australia

5. Its expertise lies in supply chain, metals, ores, minerals etc

Noble Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Noble Group SWOT Analysis:

1.  Comparatively low operating margin with respect to sector as it is limited by a geographic constraint
2. Non-diversified operating domain – supply chain and transportation

Noble Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Noble Group SWOT Analysis:

1. Collaboration with metallurgy and manufacturing industries
2. Expansion opportunities in other perishable food supply chain

3. Shifting focus on green supply chain methods

Noble Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Noble Group are as mentioned:

1. Fluctuating foreign exchange interests
2. Piracy issues in Caribbean and Asian region
3. Operating norms of countries

Noble Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Noble Group:

1. Glencore International AG
2. Peabody Energy Corporation
3. Sinotrans Shipping Limited

Hence this concludes the Noble Group SWOT analysis.

Continue reading more about the brand/company.

About Noble Group

Noble Group Overview
Parent Company

Noble Group limited


Investment holding – Transportation, marketing and financing



Tagline/ Slogan

Tomorrow Today


Robust and strong supply chain management across all the corners of the world

Noble Group STP

Agricultural and energy products, metals, ores and minerals

Target Market

Farmers, Fertilizer industries, Food processing industries, oil and gas industries, petrochemical industries, mining and metallurgy industries


Integrity and accountability resulting in strong customer partnership

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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