Sabanci Holding SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 2891

SWOT analysis of Sabanci Holding analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sabanci Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sabanci Holding to benchmark its business & performance as compared to the competitors and industry. Sabanci Holding is one of the leading brands in the conglomerates sector. The table below also lists the top Sabanci Holding competitors and elaborates Sabanci Holding market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sabanci Holding SWOT, Competitors, Marketing STP & Brand analysis Table
Sabanci Holding Brand Analysis
Parent Company

Haci Omer Sabanci Holding


Industry and finance



Tagline/ Slogan

Sabancı of Rising Turkey


Upholding the core values of modesty, respect and proximity to people, being socially responsible and managing according to the principles of corporate governance

Sabanci Holding STP

Finance, Energy, Cement, Retail and Industrial business

Target Group

Users of banking and non-life insurance services, Consumers of electricity and natural gas, Users of cement and construction materials, retail consumers of technology products, rubber industries, buses and coach operators, consumers or tobacco products and education industry


Innovation with trust with an experienced and dedicated team

Sabanci Holding SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sabanci Holding. Strengths are:

1. Has a strong presence in 15 countries of Europe, America, the Middle East, Asia, and North Africa
2. Has a strong employee base of over 60,000
3. Strong brand image and reputation
4. Has joint ventures with multinationals like Ageas, Aviva, Bridgestone, Carrefour, Citi, Dia, Heidelberg Cement, Philip Morris and E.ON.

5. Controls 70 companies many of them are recognized market leaders

6. Recognized as a leader in sustainable operations

7. Over 10 companies under its operations are listed on the Istanbul Stock Exchange


Here are the weaknesses in the Sabanci Holding SWOT Analysis:

1. Profit margin is comparatively less when compared to its competitors
2. Depreciating Turkish Lira as majority of the profit earned from Turkey
3. Stagnation in Eurozone and economic instability has affected operations


Following are the Opportunities in Sabanci Holding SWOT Analysis:

1. Untapped market for insurance sector in emerging markets of Asia and Africa
2. Ever increasing requirement of energy
3. Robust economic structure of Turkey making it a reliable market for further expansions


The threats in the SWOT Analysis of Sabanci Holding are as mentioned:

1. Shift in focus towards clean tech and green constructions
2. Uncomplimentary scenario for energy and real estate industries in developing countries
3. Imbalance in turkey’s economy resulted by a fall in domestic demand

Sabanci Holding Competition

Below are the top 4 Sabanci Holding competitors:

1. Dezinbank A.S.
2. Enka Insaat ve Sanayi A.S.

3. Ihlas Holding AS

4. Yazicilar Holding A.S.

The brandguide table above concludes the Sabanci Holding SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sabanci Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: