Sabanci Holding SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 1912

SWOT Analysis of Sabanci Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sabanci Holding

Parent Company

Haci Omer Sabanci Holding




Industry and finance

Tagline/ Slogan

Sabancı of Rising Turkey


Upholding the core values of modesty, respect and proximity to people, being socially responsible and managing according to the principles of corporate governance



Finance, Energy, Cement, Retail and Industrial business

Target Group

Users of banking and non-life insurance services, Consumers of electricity and natural gas, Users of cement and construction materials, retail consumers of technology products, rubber industries, buses and coach operators, consumers or tobacco products and education industry


Innovation with trust with an experienced and dedicated team

SWOT Analysis


1. Has a strong presence in 15 countries of Europe, America, the Middle East, Asia, and North Africa
2. Has a strong employee base of over 60,000
3. Strong brand image and reputation
4. Has joint ventures with multinationals like Ageas, Aviva, Bridgestone, Carrefour, Citi, Dia, Heidelberg Cement, Philip Morris and E.ON.

5. Controls 70 companies many of them are recognized market leaders

6. Recognized as a leader in sustainable operations

7. Over 10 companies under its operations are listed on the Istanbul Stock Exchange


1. Profit margin is comparatively less when compared to its competitors
2. Depreciating Turkish Lira as majority of the profit earned from Turkey
3. Stagnation in Eurozone and economic instability has affected operations


1. Untapped market for insurance sector in emerging markets of Asia and Africa
2. Ever increasing requirement of energy
3. Robust economic structure of Turkey making it a reliable market for further expansions


1. Shift in focus towards clean tech and green constructions
2. Uncomplimentary scenario for energy and real estate industries in developing countries
3. Imbalance in turkey’s economy resulted by a fall in domestic demand



1. Dezinbank A.S.
2. Enka Insaat ve Sanayi A.S.

3. Ihlas Holding AS

4. Yazicilar Holding A.S.

The table above concludes the Sabanci Holding SWOT analysis along with its marketing and brand parameters.


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