Wharf (Holding) SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 866

SWOT Analysis of Wharf (Holding) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wharf (Holding)

Parent Company

The Wharf (Holding) Limited




Investment holding

Tagline/ Slogan

Building for tomorrow


Prudent financial management and understanding market scenario to tune internal environment



Property management, public transportation, hotel operations, computer services, internet and multimedia services, television services and telecom services

Target Group

Hotels, Organizations, Television viewers, Hong Kong Air Cargo Terminals Limited, and other public transport operations


Good brand with value creation to the society with “Business-in-community” as its identity

SWOT Analysis


1. Operates in Hong Kong and also in China employing around 13,000 people

2. Diversified revenue sources reducing business risk
3. Robust performance sustaining revenues and margins
4. Strong brand image augmenting the market leadership position and helping in expanding the market share

5. Strong finance base, low Debt/Equity ratio when compared to the sector average

6. Efficient operation with high operating margin


1. Concentration of operations in Hong Kong increases business risk – most revenues from local market
2. Low P/E ratio when compared to sector average is a concern


1. Positive outlook of the Hong Kong's economy
2. Expansion of operations in China
3. Strengthening economic relations of Hong Kong and China


1. Government measures could impair Hong Kong property prices
2. Intense competition
3. Vulnerability to external shocks

4. Evolving Digital and satellite TV operations into cable TV domain



1. Cheung Kong (Holdings) Limited
2. Great Eagle Holdings Limited
3. Hang Lung Properties Limited

4. Hutchison Whampoa Limited

5. Sun Hung Kai Properties Limited

6. Swire Pacific Limited

The table above concludes the Wharf (Holding) SWOT analysis along with its marketing and brand parameters.


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