China Resource Enterprise SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 1880

SWOT Analysis of China Resource Enterprise with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Resource Enterprise

Parent Company

China Resource National corporation


Investment holding



Tagline/ Slogan

Better Life Together


Strong Backend and resource procurement allowing to afford competitive price

China Resource Enterprise STP


Retail, food and beverage

Target Group

Domestic consumers of household and perishable products, farmers, restaurants, event management organizations, travelers, consumers of beverages, Health conscious people consuming purified water


True market leader in many segments

China Resource Enterprise SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Resource Enterprise :

1. Employs more than 200,000 people operating in Mainland China and Hong Kong
2. Operates with more than 4400 retail stores in China
3. Flexible model of operations with both self-operated and franchise models
4. Largest Brewing company in China

5. Market leadership better equips the company to effectively participate in the Chinese market

6. Inorganic expansion to further enhance the market position

7. Integrated business model – with integrated supply chain for food and beverages


1. Lower operating margins comparing to industry competitors
2. Geographic concentration (More than 90% of revenue from Mainland China) is a concern


1. Growth in Chinese retail market
2. Increasing disposable income and cultural shift towards beverages in Asia
3.Expansion opportunities in Asia Pacific region


1. Rising minimum wages
2. Intense competition in Chinese beverage market
3. Unpredictable government regulation- especially in China

China Resource Enterprise Competition


Below are the 5 main China Resource Enterprise competitors :

1. Carrefour

2. Walmart

3. Tesco

4. Kroger

5. Target Corporation

The brandguide table above concludes the China Resource Enterprise SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to China Resource Enterprise. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: