China Resource Enterprise SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 1734
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SWOT Analysis of China Resource Enterprise with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Resource Enterprise

Parent Company

China Resource National corporation

Category

Investment holding

Sector

Conglomerates

Tagline/ Slogan

Better Life Together

USP

Strong Backend and resource procurement allowing to afford competitive price

China Resource Enterprise STP

Segment

Retail, food and beverage

Target Group

Domestic consumers of household and perishable products, farmers, restaurants, event management organizations, travelers, consumers of beverages, Health conscious people consuming purified water

Positioning

True market leader in many segments

China Resource Enterprise SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Resource Enterprise :

1. Employs more than 200,000 people operating in Mainland China and Hong Kong
2. Operates with more than 4400 retail stores in China
3. Flexible model of operations with both self-operated and franchise models
4. Largest Brewing company in China

5. Market leadership better equips the company to effectively participate in the Chinese market

6. Inorganic expansion to further enhance the market position

7. Integrated business model – with integrated supply chain for food and beverages

Weaknesses

1. Lower operating margins comparing to industry competitors
2. Geographic concentration (More than 90% of revenue from Mainland China) is a concern

Opportunities

1. Growth in Chinese retail market
2. Increasing disposable income and cultural shift towards beverages in Asia
3.Expansion opportunities in Asia Pacific region

Threats

1. Rising minimum wages
2. Intense competition in Chinese beverage market
3. Unpredictable government regulation- especially in China

China Resource Enterprise Competition

Competitors

Below are the 5 main China Resource Enterprise competitors :

1. Carrefour

2. Walmart

3. Tesco

4. Kroger

5. Target Corporation


The brandguide table above concludes the China Resource Enterprise SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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