Dover Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Dover Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dover Corporation

Parent Company

Dover Corporation




Diversified global manufacturing

Tagline/ Slogan

Leading the way; Taste the difference


High end specialty products and services



Engineered systems, energy, communication technologies and printing and identification

Target Group

Process industries, Temperature controlled warehouses, chemical  cleaning industries, treatment and recovery plants, Food processing and storing agencies, manufacturers and users of automobiles


Product-centric company with technology and value driven approach

SWOT Analysis


1. Operates in USA, Asia and Europe employing more than 35,000 people
2. Diversified product portfolio and balanced revenue streams (engineering systems, energy, communication, printing and identification technology)
3. Diversified end markets and customer base
4. Geographically diverse revenue stream – half of its revenue is from outside USA

5. Strategic acquisitions help the company to grow


1. Significant amount of goodwill risks balance sheet – around substantial part of assets are goodwill
2. Downward pricing of products and services due to competition
3. Declining revenue from printing and identification industry


1. Positive outlook of global energy equipment and services
2. Growth through strategic acquisitions
3.Expansions in industrial automation sector in the form of distributed control system


1. Intense competition and increasing market share of competitors
2. Increase in the cost of raw materials
3. Exchange rate risk and economic fluctuations



1. Gardner Denver, Inc.
2. Paccar Inc.
3. Siemens AG

4. Weatherford International Ltd.

The table above concludes the Dover Corporation SWOT analysis along with its marketing and brand parameters.


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