GS Holding SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 1194

SWOT Analysis of GS Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GS Holding

Parent Company

GS Holding


Investment holding



Tagline/ Slogan

We bring the world to you


Long-term relationships with engineering firms, municipalities, and government agencies

GS Holding STP


Energy, Retail, Shop, construction and Sports

Target Group

Refineries, petrochemical industries, battery manufacturers, Domestic consumers of food products, stationaries, groceries, food products (through retail stores),  e-shoppers, electricity distribution agencies, importers of metal and steel, machinery and cement


Provide service for any size and scope of project

GS Holding SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GS Holding :

1. Has operations in South Korea, China, India, the UK, the Czech Republic, Singapore, Russia and the UAE.
2. GS Caltex has a refining capacity of 770,000 barrels of oil per day
3. Has a diversified product and services portfolio – with diversified risk involvement which includes energy, nanotech, fuel-cells, polymers
4. Strong supply chain capability for retail stores operations

5. One of the biggest business conglomerates in South Korea


1. Declining net profit and operating profit is a concern

2. Over-dependence on Korean Market
3. Demand for electrodes for battery industry has decreased and hence the revenues


1. Opportunity to expand and develop fuel cell power plants in countries having demanding norms

2. Opportunities to enter into production of Poly Butadiene Rubber and Styrene Butadiene Rubber
3. Online retailing in on increase in emerging markets


1. Increased focus on clean tech and green energies
2. Constant disturbances with North Korea a cause of concern
3. Inflexible labor market in South Korea
4. Economic fluctuations

GS Holding Competition


Below are the 3 main GS Holding competitors :

1. CJ O Shopping Co. Ltd.
2. Korea Electric Power Corporation
3. Korea National Oil Corporation

The brandguide table above concludes the GS Holding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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