GS Holding SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 1459

SWOT analysis of GS Holding analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GS Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GS Holding to benchmark its business & performance as compared to the competitors and industry. GS Holding is one of the leading brands in the conglomerates sector. The table below also lists the top GS Holding competitors and elaborates GS Holding market segmentation, target group, positioning & Unique Selling Proposition (USP).

GS Holding SWOT, Competitors, Marketing STP & Brand analysis Table
GS Holding Brand Analysis
Parent Company

GS Holding


Investment holding



Tagline/ Slogan

We bring the world to you


Long-term relationships with engineering firms, municipalities, and government agencies

GS Holding STP

Energy, Retail, Shop, construction and Sports

Target Group

Refineries, petrochemical industries, battery manufacturers, Domestic consumers of food products, stationaries, groceries, food products (through retail stores),  e-shoppers, electricity distribution agencies, importers of metal and steel, machinery and cement


Provide service for any size and scope of project

GS Holding SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GS Holding. Strengths are:

1. Has operations in South Korea, China, India, the UK, the Czech Republic, Singapore, Russia and the UAE.
2. GS Caltex has a refining capacity of 770,000 barrels of oil per day
3. Has a diversified product and services portfolio – with diversified risk involvement which includes energy, nanotech, fuel-cells, polymers
4. Strong supply chain capability for retail stores operations

5. One of the biggest business conglomerates in South Korea


Here are the weaknesses in the GS Holding SWOT Analysis:

1. Declining net profit and operating profit is a concern

2. Over-dependence on Korean Market
3. Demand for electrodes for battery industry has decreased and hence the revenues


Following are the Opportunities in GS Holding SWOT Analysis:

1. Opportunity to expand and develop fuel cell power plants in countries having demanding norms

2. Opportunities to enter into production of Poly Butadiene Rubber and Styrene Butadiene Rubber
3. Online retailing in on increase in emerging markets


The threats in the SWOT Analysis of GS Holding are as mentioned:

1. Increased focus on clean tech and green energies
2. Constant disturbances with North Korea a cause of concern
3. Inflexible labor market in South Korea
4. Economic fluctuations

GS Holding Competition

Below are the top 3 GS Holding competitors:

1. CJ O Shopping Co. Ltd.
2. Korea Electric Power Corporation
3. Korea National Oil Corporation

The brandguide table above concludes the GS Holding SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GS Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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