ITT Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of ITT Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ITT Corporation

Parent Company

ITT Corporation




Diversified manufacturing

Tagline/ Slogan

Power of one; Engineered for Life


Highly engineered critical components and customized technology solutions



Industrial process, motion technologies, interconnects solutions (ICS), and control technologies

Target Group

Process Industries, Mining Industries, Power industries, Automobile Industries, Locomotives and Railway coach manufacturing industries, Defense and Aerospace Industries


Providers of high quality products and qualities with innovation and technology

SWOT Analysis


1. Operates from more than 140 locations in over 30 countries and has presence in more than 100 countries
2. Strong brand portfolio – enables acceptance of new products with premium pricing
3. Considerable focus on research and development activities – significant portion of revenue is spent on R&D
4. Strong geographical distribution of revenues – more than half from outside USA

5. Flexibility in modifying product, marketing and pricing – in terms technology and expertise


1. Legal claims affecting the brand image of the company – 67,000 open claims pending in various state federal courts
2. Declining performance in industrial valve sector
3. Increasing cost of compliance in industrial products catering process industries


1. Strong outlook for the global control systems market- with a strong growh raye

2. Strategic business acquisitions would expand the company's presence
3. Growing global electronic components market expected to grow in leaps and bounce

4. Opportunities to enter into industry and process automation sector


1. Intense competition with several large and small enterprises
2. Environmental regulation
3. Risks related to international operations

4. Emergence of cheap and local product and solution providers for process industries



1. Alliant Techsystems Inc.
2. Eaton Corporation
3. Flowserve Corporation

4. Rockwell Collins, Inc.

5. Textron Inc.

6. United Technologies Corporation

The table above concludes the ITT Corporation SWOT analysis along with its marketing and brand parameters.


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