Alfa Aesar SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 1790

SWOT Analysis of Alfa Aesar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alfa Aesar

Parent Company

ALFA S.A.B de C.V.


Diversified industry



Tagline/ Slogan

A Johnson Matthey Company


Expertise in the development of products and services for all technology-based industries

Alfa Aesar STP


Automotive industry, PTA, PET, fibers, petrochemicals, processed meats and cheese, telecommunication and IT

Target Group

Consumers of plastic and other utility polymers, Automobile manufacturers, households consuming  meat, cheese, yogurt and prepared meal, enterprise seeking IT and telecommunication solution


Ability to develop specialty and custom manufacturing products

Alfa Aesar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alfa Aesar :

1. Employs more than 60,000 employees with 85 manufacturing facilities in 20 countries
2. Market coverage in over 40 countries
3. Strong operational network in its working countries with over 30,000 products
4. Diversified business portfolio – revenue from petrochemicals, aluminum, processed food

5. Robust financial performance with increasing net profit and profit margin


1. Substantial debt burden with more than 25% sale can be represented by its debts
2. Decreased cash flow compared to competitors
3. Revenue is geography dependent (85% of revenue is concentrated in Mexico and USA)


1. Growth through strategic acquisitions
2. Growing global automotive manufacturing industry is an area of opportunity
3. Positive outlook of frozen food market in Mexico


1. Intense competition
2. Volatility in prices of raw material like intermediate petrochemicals, beef products, pork and poultry, dairy products and aluminum scrap
3. Exchange rate risks

Alfa Aesar Competition


Below are the 3 main Alfa Aesar competitors :

1. Akzo Nobel N.V.
2. ConAgra Foods, Inc.
3. Hutchison Whampoa Limited

The brandguide table above concludes the Alfa Aesar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Alfa Aesar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: