DCC SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 2146
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SWOT Analysis of DCC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DCC

Parent Company

DCC

Category

Diversified industries and services

Sector

Conglomerates

Tagline/ Slogan

-

USP

Organic growth with efficient operations

DCC STP

Segment

Energy, information technology (IT), communications and home entertainment products, healthcare, environmental and food and beverage markets (Sales, Marketing and Distribution)

Target Group

Commercial, retail, domestic, agricultural, industrial, aviation and marine customers seeking different kinds of oil, LPG; Customers of Fuel cells; consumers and manufactures of Laptops; Supply chain solutions to IT equipment manufacturers, outsourced equipment manufacturers, consumer electronics companies

Positioning

Leading brand in the domain of operations

DCC SWOT Analysis

Strengths

1. Operates mainly in Europe with over 10,000 employees
2. Expertise in mergers and acquisitions and re-branding
3. Increasing global foot print shows its global presence
4. Maintains financial strength through a disciplined approach to balance sheet management

Weaknesses

1. Controversies like controversy over the issue of insider trading in Fyffes plc affecting the reputation on the company
2. Heavy dependence on Energy division for topline
3.Geographical concentration as most of its revenue generation is from UK

Opportunities

1. Positive outlook for green energy sources like fuel cells
2. Expansion in other European countries through mergers and acquisitions
3. Positive outlook for Pharma industries in developing countries

4. Positive outlook for packaged food

Threats

1. Intense competition in IT sector
2. Volatile foreign exchange rates
3. Increasing compliance cost

DCC Competition

Competitors

1. EDF group
2.Vattenfall
3.Horizon Fuel cells technology

4. Omran Health Care


The brandguide table above concludes the DCC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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