DCC SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 2412

SWOT Analysis of DCC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Diversified industries and services



Tagline/ Slogan



Organic growth with efficient operations



Energy, information technology (IT), communications and home entertainment products, healthcare, environmental and food and beverage markets (Sales, Marketing and Distribution)

Target Group

Commercial, retail, domestic, agricultural, industrial, aviation and marine customers seeking different kinds of oil, LPG; Customers of Fuel cells; consumers and manufactures of Laptops; Supply chain solutions to IT equipment manufacturers, outsourced equipment manufacturers, consumer electronics companies


Leading brand in the domain of operations

DCC SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DCC :

1. Operates mainly in Europe with over 10,000 employees
2. Expertise in mergers and acquisitions and re-branding
3. Increasing global foot print shows its global presence
4. Maintains financial strength through a disciplined approach to balance sheet management


1. Controversies like controversy over the issue of insider trading in Fyffes plc affecting the reputation on the company
2. Heavy dependence on Energy division for topline
3.Geographical concentration as most of its revenue generation is from UK


1. Positive outlook for green energy sources like fuel cells
2. Expansion in other European countries through mergers and acquisitions
3. Positive outlook for Pharma industries in developing countries

4. Positive outlook for packaged food


1. Intense competition in IT sector
2. Volatile foreign exchange rates
3. Increasing compliance cost

DCC Competition


Below are the 4 main DCC competitors :

1. EDF group
3.Horizon Fuel cells technology

4. Omran Health Care

The brandguide table above concludes the DCC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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