Quinenco SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 1124

SWOT Analysis of Quinenco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Quinenco S.A.




Industry and Finance

Tagline/ Slogan

Chile's leading business conglomerate


Brand and consumer franchise developement



Financial services, beverage and food and manufacturing

Target Group

Customers seeking insurance, mutual funds and other investment activities; consumers of packages drinking water, aerated drinks and alcohol; construction, mining exploration, energy, and general and consumer industries;


One of the popular and strong brands in Chile

SWOT Analysis


1. Has a strong employee base or over 32000
2. Has product presence in Latin America, USA and Europe
3. Leading industrial and financial services companies in diverse sectors
4. Acquisitions or strategic partners, which contribute additional know-how and funding

5. Good financials – increasing net profit and revenue over the years


1. Issues related to disputes of community lands
2. Though company exports to western countries, it is largely dependent on Chilean economy


1. Expansion opportunities in Chile and in the surrounding region
2. Increasing demand for bottled drinks and alcohols
3. Expansion in Europe and American countries through partnerships and acquisitions


1. Fluctuating foreign exchange rates
2. Increasing environment and other legal compliance levels
3. Increasing push towards green energy solutions

4. Land issues especially for mining industries in Chile



1. Alcoa Inc.
2. Embotelladora Andina SA


The table above concludes the Quinenco SWOT analysis along with its marketing and brand parameters.


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