Remgro SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 1655
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SWOT Analysis of Remgro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Remgro

Parent Company

Remgro Ltd

Category

Investment Holding

Sector

Conglomerates

Tagline/ Slogan

Forging strategic alliances on a partnership basis, while endeavoring to add value

USP

Strategic alliances and partnership

Remgro STP

Segment

Banking and financial services; medical services; food, wine and spirits; petroleum products; glass products; shipping, freight and logistics; media; and technology

Target Group

Consumers of power surge related products, industrial users of gases like oxygen, nitrogen, hydrogen etc. and chemicals, Automotive companies, consumers of petrol an petroleum products, households consuming home care products, food and chicken

Positioning

Versatile company with strategically investment holdings

Remgro SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Remgro. Strengths are:

1. Operates in South Africa, Switzerland and the UK.
2. Investment portfolio includes more than 30 companies
3. Vertically integrated company in few domain – contributing to a better margin
4. Diversified and well balanced investment profile

Weaknesses

Here are the weaknesses of Remgro :

1. Decentralized business model – making organic integration difficult
2. Geographically concentrated operations

Opportunities

Following are the Opportunities of Remgro :

1. Positive outlook for automobile industry especially in South Africa
2. Vertical integration in other areas of business

Threats

The threats of Remgro are as mentioned :

1. Fluctuating crude oil prices
2. Increasing environmental norms

3. weaker export growth and a decline in business and consumer confidence in South Africa

Remgro Competition

Competitors

Below are the 2 main Remgro competitors :

1. Brimstone Investment Corporation Limited
2. Sekunjalo Investments Limited


The brandguide table above concludes the Remgro SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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