TASNEE SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 2231

SWOT analysis of TASNEE analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TASNEE SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TASNEE to benchmark its business & performance as compared to the competitors and industry. TASNEE is one of the leading brands in the conglomerates sector. The table below also lists the top TASNEE competitors and elaborates TASNEE market segmentation, target group, positioning & Unique Selling Proposition (USP).

TASNEE SWOT, Competitors, Marketing STP & Brand analysis Table
TASNEE Brand Analysis
Parent Company

National Industrialization Company

Category

Petrochemicals

Sector

Conglomerates

Tagline/ Slogan

Wherever the Sun rises

USP

Wide experience and skilled-labor, state–of-the art technologies and products and innovative solutions

TASNEE STP
Segment

Petrochemical, Chemicals, Metals and metallurgy,

Target Group

Companies consumer polymers,  ethylene, titanium di-oxide, PP, HDPE, LDPE, Automobile industries consuming axles, steel wires, companies utilizing polyolefin battery and plastic products

Positioning

Industry leader in specialized products in Saudi Arabia

TASNEE SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TASNEE. Strengths are:

1. Has a strong presence in Middle East especially in Saudi Arabia
2. Balanced revenue from both domestic and exports
3. Has goodwill generation CSR activities like charity
4. Strategic acquisition in Australia and USA

Weaknesses

Here are the weaknesses in the TASNEE SWOT Analysis:

1. Geographic concentration – Saudi Arabia is a concern
2. Fluctuating net income and revenue over the years and unstable political scenarios in the region

Opportunities

Following are the Opportunities in TASNEE SWOT Analysis:

1. Opportunities for vertical integration
2. Expansion opportunities through tie-ups and acquisitions

Threats

The threats in the SWOT Analysis of TASNEE are as mentioned:

1. Fluctuating crude oil prices
2. Increasing compliance cost

3. More competitor activity means limited market share

TASNEE Competition
Competitors

Below are the top 2 TASNEE competitors:

1. Sahara Petrochemical Company
2. Saudi Kayan Petrochemical Company

The brandguide table above concludes the TASNEE SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TASNEE. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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