TASNEE SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 2077
Advertisements

SWOT Analysis of TASNEE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TASNEE

Parent Company

National Industrialization Company

Category

Petrochemicals

Sector

Conglomerates

Tagline/ Slogan

Wherever the Sun rises

USP

Wide experience and skilled-labor, state–of-the art technologies and products and innovative solutions

TASNEE STP

Segment

Petrochemical, Chemicals, Metals and metallurgy,

Target Group

Companies consumer polymers,  ethylene, titanium di-oxide, PP, HDPE, LDPE, Automobile industries consuming axles, steel wires, companies utilizing polyolefin battery and plastic products

Positioning

Industry leader in specialized products in Saudi Arabia

TASNEE SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TASNEE. Strengths are:

1. Has a strong presence in Middle East especially in Saudi Arabia
2. Balanced revenue from both domestic and exports
3. Has goodwill generation CSR activities like charity
4. Strategic acquisition in Australia and USA

Weaknesses

Here are the weaknesses of TASNEE :

1. Geographic concentration – Saudi Arabia is a concern
2. Fluctuating net income and revenue over the years and unstable political scenarios in the region

Opportunities

Following are the Opportunities of TASNEE :

1. Opportunities for vertical integration
2. Expansion opportunities through tie-ups and acquisitions

Threats

The threats of TASNEE are as mentioned :

1. Fluctuating crude oil prices
2. Increasing compliance cost

3. More competitor activity means limited market share

TASNEE Competition

Competitors

Below are the 2 main TASNEE competitors :

1. Sahara Petrochemical Company
2. Saudi Kayan Petrochemical Company


The brandguide table above concludes the TASNEE SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to TASNEE. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: