Hinari SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 980

SWOT Analysis of Hinari with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Alba Plc


Home appliances


Consumer Electronics

Tagline/ Slogan



Affordable home appliances

Hinari STP


Home Appliances

Target Group

Household consumers


Affordable home appliances

Hinari SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hinari :

1. A differentiated brand with a good brand image
2. User friendly, easy to use appliances.
3. Affordable products as they are mostly produced in other countries with cheaper manufacturing ability.
4. Distribution across various countries across the world.


1.Very low web presence, the company website just has a single page.
2. Some products have bad reviews and rating in e commerce websites.
3. The brand name is not strong and prominent among thousands of other famous home appliance brands.


1.Huge potential to further expand the market and build brand name.
2. Can easily increase the product mix and offer more home appliances to customers.
3. Online presence will allow it to reach new markets.


1.Big international players are major threat.
2.As it is a small company, innovation ability may be low.
3.Negative publicity in online platforms deters new customers from buying lesser known brands.

Hinari Competition


Below are the 2 main Hinari competitors :

1.Black and Decker

The brandguide table above concludes the Hinari SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Hinari. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin