Kempston Micro Electronics SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1257

SWOT Analysis of Kempston Micro Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kempston Micro Electronics

Parent Company

Kempston Micro Electronics


Computer peripherals, Joystick and related home computer peripherals


Consumer Electronics

Tagline/ Slogan



Creating its own standard for joystick platform

Kempston Micro Electronics STP


Computer peripherals

Target Group

Gaming audience, home computer users


The joystick choice of every gamer

Kempston Micro Electronics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kempston Micro Electronics :

1. Widely used joystick of its time.
2. Was able to block the entry of competition through the standard interface it created.
3. Affordable products and a good quality products


1.It was not able to innovate and move with time.
2. The Kempton interface was not compatible with all computers.
3. Was involved in producing only one type of product and did not increase  its product mix.


1.It could innovate more and further expanded its product portfolio.
2. Could have entered foreign markets to increase its product reach.
3.Could have tied up with computer manufacturers to product joystick designed perfectly for the computers.


1.Innovation was a threat to the company
2. Amstrad ZX was a direct threat to Kempton

Kempston Micro Electronics Competition


Below are the 3 main Kempston Micro Electronics competitors :


The brandguide table above concludes the Kempston Micro Electronics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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