Pace Plc SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1568

SWOT Analysis of Pace Plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pace Plc

Parent Company

Pace Plc


Products services for managed subscription television


Consumer Electronics

Tagline/ Slogan



Provides complete portfolio of products for operators

Pace Plc STP


Broadband equipments, and services

Target Group

Network, cable operator service providers


A tailored service provider for state of the art technologies

Pace Plc SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pace Plc. Strengths are:

1. Has a worldwide network of big clients.
2. Have acquired a lot of companies to increase market share and increase product portfolio.
3. Has been giving healthy profits to its shareholders.
4. Is the market leader in the world for the technologies and services it provides.

5. Has been performing well in the share market

6. Its customers include cable, telco, satellite and IPTV operators


Here are the weaknesses of Pace Plc :

1.Limited brand awareness and market share compared to large players
2.Not all its acquisitions have succeeded and brought synergies


Following are the Opportunities of Pace Plc :

1.It can forward integrate to provide network and cable services.
2.By opening branches/offices in other countries it can tap into their market better.
3.The global sales for set top boxes will reach its peak in 2015, which is a good sign for Pace.


The threats of Pace Plc are as mentioned :

1.It is premium service provider, smaller, low cost providers can be a threat to Pace.
2. Employees may not find it to be the best place work

3. Economic scenario and increasing operating costs can affect the brand

Pace Plc Competition


Below are the 3 main Pace Plc competitors :

1.Cisco Systems
3. Koninklijke Philips Electronics N.V.

The brandguide table above concludes the Pace Plc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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