Pace Plc SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1123

SWOT Analysis of Pace Plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pace Plc

Parent Company

Pace Plc


Products services for managed subscription television


Industrial products

Tagline/ Slogan



Provides complete portfolio of products for operators



Broadband equipments, and services

Target Group

Network, cable operator service providers


A tailored service provider for state of the art technologies

SWOT Analysis


1. Has a worldwide network of big clients.
2. Have acquired a lot of companies to increase market share and increase product portfolio.
3. Has been giving healthy profits to its shareholders.
4. Is the market leader in the world for the technologies and services it provides.

5. Has been performing well in the share market

6. Its customers include cable, telco, satellite and IPTV operators


1.Limited brand awareness and market share compared to large players
2.Not all its acquisitions have succeeded and brought synergies


1.It can forward integrate to provide network and cable services.
2.By opening branches/offices in other countries it can tap into their market better.
3.The global sales for set top boxes will reach its peak in 2015, which is a good sign for Pace.


1.It is premium service provider, smaller, low cost providers can be a threat to Pace.
2. Employees may not find it to be the best place work

3. Economic scenario and increasing operating costs can affect the brand



1.Cisco Systems
3. Koninklijke Philips Electronics N.V.

The table above concludes the Pace Plc SWOT analysis along with its marketing and brand parameters.


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