Plastic Logic SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1736

SWOT Analysis of Plastic Logic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Plastic Logic

Parent Company

Plastic Logic


Plastic electronics- Developer of organic thin-film transistors


Consumer Electronics

Tagline/ Slogan



Leading developer in cutting edge plastic display technologies

Plastic Logic STP


Innovative display technologies

Target Group

Mobile, television companies


Leader in flexible display and non-display high growth applications

Plastic Logic SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Plastic Logic. Strengths are:

1. Leader in disruptive plastic display technology
2. Strong R&D division for its product portfolio
3. Has patients under its name.
4.  Won the prestigious “FLEXI 2013 R&D Award”

5. It has operations and manufacturing in the UK as well as Germany & USA

6. Touchscreen panes being developed


Here are the weaknesses of Plastic Logic :

1.Couldnot succeed in the e reader business and had to shut its operations and reduce its staff in USA.
2. Cancelled and discontinued 2 products, QUE proreader and Plastic logic 100, this effects the brand name


Following are the Opportunities of Plastic Logic :

1.Potential for licensing of the display technologies it came up with.
2. Wearable computers is the next big thing.
3.OLEDs, sensors for advanced electronic devices.


The threats of Plastic Logic are as mentioned :

1.Heavily invested in R&D, major share of its equity is invested in it.
2. Its products will take time to reach the mass market, in the mean time there may be competitors who may enter this industry.

3. Increasing costs of raw materials can affect business

Plastic Logic Competition


Below are the 2 main Plastic Logic competitors :

1. Battelle Memorial Institute

The brandguide table above concludes the Plastic Logic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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