Plastic Logic SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1637
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SWOT Analysis of Plastic Logic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Plastic Logic

Parent Company

Plastic Logic

Category

Plastic electronics- Developer of organic thin-film transistors

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Leading developer in cutting edge plastic display technologies

Plastic Logic STP

Segment

Innovative display technologies

Target Group

Mobile, television companies

Positioning

Leader in flexible display and non-display high growth applications

Plastic Logic SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Plastic Logic :

1. Leader in disruptive plastic display technology
2. Strong R&D division for its product portfolio
3. Has patients under its name.
4.  Won the prestigious “FLEXI 2013 R&D Award”

5. It has operations and manufacturing in the UK as well as Germany & USA

6. Touchscreen panes being developed

Weaknesses

1.Couldnot succeed in the e reader business and had to shut its operations and reduce its staff in USA.
2. Cancelled and discontinued 2 products, QUE proreader and Plastic logic 100, this effects the brand name

Opportunities

1.Potential for licensing of the display technologies it came up with.
2. Wearable computers is the next big thing.
3.OLEDs, sensors for advanced electronic devices.

Threats

1.Heavily invested in R&D, major share of its equity is invested in it.
2. Its products will take time to reach the mass market, in the mean time there may be competitors who may enter this industry.

3. Increasing costs of raw materials can affect business

Plastic Logic Competition

Competitors

Below are the 2 main Plastic Logic competitors :

1. Battelle Memorial Institute
2.Amazon.com


The brandguide table above concludes the Plastic Logic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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