Pure SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1791

SWOT Analysis of Pure with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Imagination Technologies


Radios, wireless musical systems


Consumer electronics

Tagline/ Slogan



Designed and engineered in UK, has a loyal consumer base



middle and upper class segment of consumers

Target Group

Users of smart phones and music enthusiasts.


Innovative and state of the art producer of digital audio and digital radio services.

SWOT Analysis


1. Easily available in online stores.
2. Has a loyal customer base, who own more than once Pure product.
3. Has won many awards and is considered as best digital radio brand in the world
4. Strong focus on customer service, offers 3 years warranty.

5. Its app Pure Connect has a strong presence in radio music and live streaming segment of mobile users.


1.Some products don’t have great review in e commerce websites.
2. Doesn’t have a strong global presence, has major presence in Europe.
3. Low market share in the portable speakers market.


1.Can directly tie up with audio manufacturers (strategic alliances) to further integrate and create a digital environment.
2. As digital radio technology is gaining momentum in Asia market, Pure can easily expand its presence in this market.
3. Can position as an premium yet affordable brand that is made in UK.


1. Threats from Strong brands like Apple, Sony, etc
2. Rapid obsoletion of technologies is a threat from its core business i.e radios.
3.Its speakers segment has treats from established brands like Bose, Beatz, etc




The table above concludes the Pure SWOT analysis along with its marketing and brand parameters.


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