4i2i SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1794

SWOT analysis of 4i2i analyses the brand/company with its strengths, weaknesses, opportunities & threats. 4i2i is one of the leading brands in the consumer electronics sector. The table below also lists the top 4i2i competitors and elaborates 4i2i segmentation, targeting, positioning & USP.

4i2i

Parent Company

Evertz Microsystem

Category

Video codec technology

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Best possible quality yet cost effective

4i2i STP

Segment

Semiconductor, computer software

Target Group

DTH providers, software companies , etc

Positioning

Leader in video compression technologies

4i2i SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 4i2i. Strengths are:

1. A leader in software compression technology.
2. Producer of cost effective codec technologies

3. Its product portfolio includes Semiconductor IP cores, Computer software

4. The company has also worked alongwith NASA for transmitting digital pictures back to earth

Weaknesses

Here are the weaknesses in the 4i2i SWOT Analysis:

1.Doesnot have significant presence online.
2.The brand is not well recognized and does not have a global presence.

Opportunities

Following are the Opportunities in 4i2i SWOT Analysis:

1.Could leverage the brand name of it’s parent company.
2.It could use the expertise of the parent company to expand further
3. It could form alliance with target companies for providing long time support and customized solution for their needs.

4. Need to increase its presence online.

Threats

The threats in the SWOT Analysis of 4i2i are as mentioned:

1.Since it’s a small company, bigger companies with greater expertise and R&D

2. Increasing costs of equipment and operations can reduce profitability

4i2i Competition

Competitors

Below are the top 2 4i2i competitors:

1.Ateme
2.EuclidlQ


The brandguide table above concludes the 4i2i SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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