4i2i SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1876

SWOT analysis of 4i2i analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 4i2i SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 4i2i to benchmark its business & performance as compared to the competitors and industry. 4i2i is one of the leading brands in the consumer electronics sector. The table below also lists the top 4i2i competitors and elaborates 4i2i market segmentation, target group, positioning & Unique Selling Proposition (USP).

4i2i SWOT, Competitors, Marketing STP & Brand analysis Table
4i2i Brand Analysis
Parent Company

Evertz Microsystem


Video codec technology


Consumer Electronics

Tagline/ Slogan



Best possible quality yet cost effective

4i2i STP

Semiconductor, computer software

Target Group

DTH providers, software companies , etc


Leader in video compression technologies

4i2i SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 4i2i. Strengths are:

1. A leader in software compression technology.
2. Producer of cost effective codec technologies

3. Its product portfolio includes Semiconductor IP cores, Computer software

4. The company has also worked alongwith NASA for transmitting digital pictures back to earth


Here are the weaknesses in the 4i2i SWOT Analysis:

1.Doesnot have significant presence online.
2.The brand is not well recognized and does not have a global presence.


Following are the Opportunities in 4i2i SWOT Analysis:

1.Could leverage the brand name of it’s parent company.
2.It could use the expertise of the parent company to expand further
3. It could form alliance with target companies for providing long time support and customized solution for their needs.

4. Need to increase its presence online.


The threats in the SWOT Analysis of 4i2i are as mentioned:

1.Since it’s a small company, bigger companies with greater expertise and R&D

2. Increasing costs of equipment and operations can reduce profitability

4i2i Competition

Below are the top 2 4i2i competitors:


The brandguide table above concludes the 4i2i SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 4i2i. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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