Rapiscan System SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2428

SWOT analysis of Rapiscan System analyses the brand/company with its strengths, weaknesses, opportunities & threats. Rapiscan System is one of the leading brands in the consumer electronics sector.

In addition to SWOT Analysis, the table below also lists the top Rapiscan System competitors and elaborates Rapiscan System segmentation, targeting, positioning & USP.

Rapiscan System

Parent Company

OSI Systems


Security equipment, Metal detectors, x ray machines, etc


Consumer Electronics

Tagline/ Slogan



Economical, compliant and backed by a global support network

Rapiscan System STP


Security and metal detection devices

Target Group

Security agencies, airports, mining companies


Efficient, economical and customized service provider.

Rapiscan System SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rapiscan System. Strengths are:

1. Has a certified to ISO 9001:2008 Quality Standard
2. Provides economical products which are affordable.
3. Innovative company with high focus on R&D

4. It offers security equipment like Advanced Technology (AT) X-ray systems for baggage scanning

5. The company has 50,000 security and inspection systems globally


Here are the weaknesses in the Rapiscan System SWOT Analysis:

1.The brand has limited global presence
2.Limited brand awareness and low operations due to restricted market


Following are the Opportunities in Rapiscan System SWOT Analysis:

1.Can incorporate expertise of its parent company to produce better and innovative product.
2.can tie up with construction companies and government bodies to provide complete security solution for airports.
3. Can improve its work environment to attract better talent


The threats in the SWOT Analysis of Rapiscan System are as mentioned:

1.Bad word of mouth from its employees about the company is a threat, this can be found in online forums.
2. The company is highly dependent on government contacts, which can be a threat in case other competitors arrive.
3.Has a high employee turnover which is not good for any company.

Rapiscan System Competition


Below are the top 2 Rapiscan System competitors:


The brandguide table above concludes the Rapiscan System SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Rapiscan System. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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