Rapiscan System SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1790

SWOT Analysis of Rapiscan System with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rapiscan System

Parent Company

OSI Systems


Metal detectors, x ray machines, etc


Security equipments

Tagline/ Slogan



Economical, compliant and backed by a global support network



Security and metal detection devices

Target Group

Security agencies, airports, mining companies


Efficient, economical and customized service provider.

SWOT Analysis


1. Has a certified to ISO 9001:2008 Quality Standard
2. Provides economical products which are affordable.
3. Innovative company with high focus on R&D

4. It offers security equipment like Advanced Technology (AT) X-ray systems for baggage scanning

5. The company has 50,000 security and inspection systems globally


1.The brand has limited global presence
2.Limited brand awareness and low operations due to restricted market


1.Can incorporate expertise of its parent company to produce better and innovative product.
2.can tie up with construction companies and government bodies to provide complete security solution for airports.
3. Can improve its work environment to attract better talent


1.Bad word of mouth from its employees about the company is a threat, this can be found in online forums.
2. The company is highly dependent on government contacts, which can be a threat in case other competitors arrive.
3.Has a high employee turnover which is not good for any company.




The table above concludes the Rapiscan System SWOT analysis along with its marketing and brand parameters.


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