Roberts Radio SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1318

SWOT Analysis of Roberts Radio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roberts Radio

Parent Company

Glem Dimplex Group




Consumer Electronics

Tagline/ Slogan



Excellence and innovation in radios

Roberts Radio STP


Innovative radios with unique capabilities

Target Group

Household consumers


High quality and innovative radios

Roberts Radio SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Roberts Radio :

1. Has been awarded three Royal warrants.
2. Sole supplier for radios in UK prison
3. Focuses highly on Recycling, which is a part of their corporate social responsibility.
4. Has maintained leadership position in the radio industry

5. Product portfolio includes Digital, pocket, world, portable and clock radios, cd players etc

6. The brand has been in UK since a long time showing its legacy


1. Has a narrow product portfolio.
2. Does not have a global presence and focuses heavily on UK market
3.Doesnot have a strong brand equity as compared to bigger players like Bose, JBL, etc


1.It can rapidly expand into countries with higher household disposable income.
2. Can incorporate expertise of its parent company to produce better and innovative product.
3. Can position itself as a premier radio manufacturer as well as a vintage radio manufacturer.


1. Is in a segment that is face moving, with limited innovation and product improvement options.
2. Smaller mobile radios with many other functionalities integrated in it is a direct threat to its product line.
3. Direct threats from audio equipment manufacturer like JBL, Bose, etc

Roberts Radio Competition


Below are the 4 main Roberts Radio competitors :

1. JBL

4. Bose

The brandguide table above concludes the Roberts Radio SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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