Sinclair Research SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1026
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SWOT Analysis of Sinclair Research with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sinclair Research

Parent Company

National Enterprise Board

Category

Electronic accessories

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Has created many miniature technological products

Sinclair Research STP

Segment

People seeking electronics goods

Target Group

Household consumers

Positioning

Innovative , ground breaking products for mass markets

Sinclair Research SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sinclair Research :

1. Came up with products that were immediately accepted by the mass market.
2.  The brand is well recognized for being innovative and customer focused.
3. Invented one of the most commonly used products today, eg pocket radio, pocket calculator, etc
4. Is still innovating and coming up with user friendly and mass market products.

5. Products include pocket radio, calculator, digital watch , etc

Weaknesses

1.A few of its products did not work well and had lots of complains among its consumers.
2. The brand was tarnished because of alleged bad products.
3. Has a limited market, Mainly present in UK.

Opportunities

1. Could focus on particular types of product and innovate on that product.
2. Can sell its product in the international market.
3. Can sell its product in 3rd party e commerce sites like amazon, ebay, to increase its share.

Threats

1.Bigger companies can easily copy ideas from Sinclair and leverage its supply chain and channels to sell a better version of the same product.
2. As many of its products are not patented, it may not be able to capture the entire prospect market share.

Sinclair Research Competition

Competitors

Below are the 2 main Sinclair Research competitors :

1.Casio
2.Texas Instruments


The brandguide table above concludes the Sinclair Research SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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