Laird PLC SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1918

SWOT analysis of Laird PLC analyses the brand/company with its strengths, weaknesses, opportunities & threats. Laird PLC is one of the leading brands in the consumer electronics sector. The table below also lists the top Laird PLC competitors and elaborates Laird PLC segmentation, targeting, positioning & USP.

Laird PLC

Parent Company

Laird Group PLC


Electronics retail


Consumer Electronics

Tagline/ Slogan

Smart Technology. Delivered


Technology for a Connected World



Enterprises looking for services related to electronics

Target Group

Organizations working across sectors


They are focused on providing components and solutions that protect electronic devices from electromagnetic interference and heat, and that enables connectivity through wireless applications and antennae systems

Laird PLC SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Laird PLC. Strengths are:

1. Strong brand and image heritage in the UK
2. Robust knowledge of all electronics & technology industries
3. Presence at multiple locations
4. Continuous commitment towards innovation

5. It is a part of the FTSE 250 Index

6. Acquisition of other international companies have strengthened its market position


Here are the weaknesses in the Laird PLC SWOT Analysis:

1. Multiple ventures in different industry before current segment 
2. Constant innovation means high R&D and hence huge investments & restricted margins


Following are the Opportunities in Laird PLC SWOT Analysis:

1.Coming out with more cost effective solutions
2.Moving operations to more verticals
3.Establishing foothold in Africa and Asia


The threats in the SWOT Analysis of Laird PLC are as mentioned:

1. R&D Intensive industry requires proper attention
2. Disruptive innovations in the industry
3.Following guidelines established in the industry

Laird PLC Competition


Below are the top 2 Laird PLC competitors:

1. W.L. Gore  & Associates, Inc.
2.Doncasters Group Ltd.

The brandguide table above concludes the Laird PLC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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