Laird PLC SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1708
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SWOT Analysis of Laird PLC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laird PLC

Parent Company

Laird Group PLC

Category

Electronics retail

Sector

Consumer Electronics

Tagline/ Slogan

Smart Technology. Delivered

USP

Technology for a Connected World

Laird PLC STP

Segment

Enterprises looking for services related to electronics

Target Group

Organizations working across sectors

Positioning

They are focused on providing components and solutions that protect electronic devices from electromagnetic interference and heat, and that enables connectivity through wireless applications and antennae systems

Laird PLC SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Laird PLC :

1. Strong brand and image heritage in the UK
2. Robust knowledge of all electronics & technology industries
3. Presence at multiple locations
4. Continuous commitment towards innovation

5. It is a part of the FTSE 250 Index

6. Acquisition of other international companies have strengthened its market position

Weaknesses

1. Multiple ventures in different industry before current segment 
2. Constant innovation means high R&D and hence huge investments & restricted margins

Opportunities

1.Coming out with more cost effective solutions
2.Moving operations to more verticals
3.Establishing foothold in Africa and Asia

Threats

1. R&D Intensive industry requires proper attention
2. Disruptive innovations in the industry
3.Following guidelines established in the industry

Laird PLC Competition

Competitors

Below are the 2 main Laird PLC competitors :

1. W.L. Gore  & Associates, Inc.
2.Doncasters Group Ltd.


The brandguide table above concludes the Laird PLC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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