Laird PLC SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1144

SWOT Analysis of Laird PLC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laird PLC

Parent Company

Laird Group PLC





Tagline/ Slogan

Smart Technology. Delivered


Technology for a Connected World



Enterprises looking for services related to electronics

Target Group

Organizations working across sectors


They are focused on providing components and solutions that protect electronic devices from electromagnetic interference and heat, and that enables connectivity through wireless applications and antennae systems

SWOT Analysis


1. Strong brand and image heritage in the UK
2. Robust knowledge of all electronics & technology industries
3. Presence at multiple locations
4. Continuous commitment towards innovation

5. It is a part of the FTSE 250 Index

6. Acquisition of other international companies have strengthened its market position


1. Multiple ventures in different industry before current segment 
2. Constant innovation means high R&D and hence huge investments & restricted margins


1.Coming out with more cost effective solutions
2.Moving operations to more verticals
3.Establishing foothold in Africa and Asia


1. R&D Intensive industry requires proper attention
2. Disruptive innovations in the industry
3.Following guidelines established in the industry



1. W.L. Gore  & Associates, Inc.
2.Doncasters Group Ltd.

The table above concludes the Laird PLC SWOT analysis along with its marketing and brand parameters.


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