SWOT Analysis of Laird PLC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Laird PLC |
|
Parent Company |
Laird Group PLC |
Category |
Electronics retail |
Sector |
|
Tagline/ Slogan |
Smart Technology. Delivered |
USP |
Technology for a Connected World |
Laird PLC STP |
|
Segment |
Enterprises looking for services related to electronics |
Target Group |
Organizations working across sectors |
Positioning |
They are focused on providing components and solutions that protect electronic devices from electromagnetic interference and heat, and that enables connectivity through wireless applications and antennae systems |
Laird PLC SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Laird PLC : 1. Strong brand and image heritage in the UK 5. It is a part of the FTSE 250 Index 6. Acquisition of other international companies have strengthened its market position |
Weaknesses |
1. Multiple ventures in different industry before current segment |
Opportunities |
1.Coming out with more cost effective solutions |
Threats |
1. R&D Intensive industry requires proper attention |
Laird PLC Competition |
|
Competitors |
Below are the 2 main Laird PLC competitors : 1. W.L. Gore & Associates, Inc. |
The brandguide table above concludes the Laird PLC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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