Apple iPad Mini SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2174

SWOT Analysis of Apple iPad Mini with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPad Mini

Parent Company





Consumer Electronics

Tagline/ Slogan

“The whole package. In a smaller package”


Retina Display Screen and smaller screen size

Apple iPad Mini STP


Classy and Smart Tablet

Target Group

High end people , previous Apple users


Apple’s first one-handed tablet

Apple iPad Mini SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPad Mini. Strengths are:

1. Display of 7.87 Inches with Retina display of 264 PPI offers better utility than iPad(9.7)

3. Apple brand legacy and experience

4. Operating System iOS is a strength

5. All capabilities of regular iPad but with a smaller screen

6. People looking more more comfortable size to carry along prefer iPad Mini

7. Excellent battery life, even while gaming and other heavy usage


Here are the weaknesses of Apple iPad Mini :

1. Screen Density is less than regular iPad

2. Smaller screen can be a disadvantage for people using ipad more for typing, working, editing etc


Following are the Opportunities of Apple iPad Mini :

1. Can be positioned different from regular iPad

2. Standard tablet, with not much additions from previous version, could work on improving that

3. Specific features custom made for iPad Mini can make it stand out than regular iPad(e.g. in iPad Pro apple has introduced pencil which makes it different from iPad Air)


The threats of Apple iPad Mini are as mentioned :

1. Misses out on iPad Air’s great processor and specs

2. Similar design and looks to previous versions

Apple iPad Mini Competition


Below are the 3 main Apple iPad Mini competitors :

1. Nexus 9
2. Apple iPad 2
3. Samsung Galaxy Tab 4

The brandguide table above concludes the Apple iPad Mini SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Apple iPad Mini. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: