Apple iPad Mini SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1655

SWOT Analysis of Apple iPad Mini with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPad Mini

Parent Company






Tagline/ Slogan

“The whole package. In a smaller package”


Retina Display Screen and smaller screen size



Classy and Smart Tablet

Target Group

High end people , previous Apple users


Apple’s first one-handed tablet

SWOT Analysis


1. Display of 7.87 Inches with Retina display of 264 PPI offers better utility than iPad(9.7)

3. Apple brand legacy and experience

4. Operating System iOS is a strength

5. All capabilities of regular iPad but with a smaller screen

6. People looking more more comfortable size to carry along prefer iPad Mini

7. Excellent battery life, even while gaming and other heavy usage


1. Screen Density is less than regular iPad

2. Smaller screen can be a disadvantage for people using ipad more for typing, working, editing etc


1. Can be positioned different from regular iPad

2. Standard tablet, with not much additions from previous version, could work on improving that

3. Specific features custom made for iPad Mini can make it stand out than regular iPad(e.g. in iPad Pro apple has introduced pencil which makes it different from iPad Air)


1. Misses out on iPad Air’s great processor and specs

2. Similar design and looks to previous versions



1. Nexus 9
2. Apple iPad 2
3. Samsung Galaxy Tab 4

The table above concludes the Apple iPad Mini SWOT analysis along with its marketing and brand parameters.


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