Apple iPad Mini SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2741

SWOT analysis of Apple iPad Mini analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPad Mini SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPad Mini to benchmark its business & performance as compared to the competitors and industry. Apple iPad Mini is one of the leading brands in the consumer electronics sector. The table below also lists the top Apple iPad Mini competitors and elaborates Apple iPad Mini market segmentation, target group, positioning & Unique Selling Proposition (USP).

Apple iPad Mini SWOT, Competitors, Marketing STP & Brand analysis Table
Apple iPad Mini Brand Analysis
Parent Company





Consumer Electronics

Tagline/ Slogan

“The whole package. In a smaller package”


Retina Display Screen and smaller screen size

Apple iPad Mini STP

Classy and Smart Tablet

Target Group

High end people , previous Apple users


Apple’s first one-handed tablet

Apple iPad Mini SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPad Mini. Strengths are:

1. Display of 7.87 Inches with Retina display of 264 PPI offers better utility than iPad(9.7)

3. Apple brand legacy and experience

4. Operating System iOS is a strength

5. All capabilities of regular iPad but with a smaller screen

6. People looking more more comfortable size to carry along prefer iPad Mini

7. Excellent battery life, even while gaming and other heavy usage


Here are the weaknesses in the Apple iPad Mini SWOT Analysis:

1. Screen Density is less than regular iPad

2. Smaller screen can be a disadvantage for people using ipad more for typing, working, editing etc


Following are the Opportunities in Apple iPad Mini SWOT Analysis:

1. Can be positioned different from regular iPad

2. Standard tablet, with not much additions from previous version, could work on improving that

3. Specific features custom made for iPad Mini can make it stand out than regular iPad(e.g. in iPad Pro apple has introduced pencil which makes it different from iPad Air)


The threats in the SWOT Analysis of Apple iPad Mini are as mentioned:

1. Misses out on iPad Air’s great processor and specs

2. Similar design and looks to previous versions

Apple iPad Mini Competition

Below are the top 3 Apple iPad Mini competitors:

1. Nexus 9
2. Apple iPad 2
3. Samsung Galaxy Tab 4

The brandguide table above concludes the Apple iPad Mini SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPad Mini. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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