Samsung Galaxy Tab 4 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Samsung Galaxy Tab 4 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Samsung Galaxy Tab 4 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Tab 4 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Samsung Galaxy Tab 4 is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Samsung Galaxy Tab 4 competitors and includes Samsung Galaxy Tab 4 target market, segmentation, positioning & Unique Selling Proposition (USP).

Samsung Galaxy Tab 4 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Samsung Galaxy Tab 4 Brand Analysis
Parent Company





Consumer Electronics

Tagline/ Slogan

‘first ever full-featured Android Tablet optimized for reading”


Delivers world of possibilities for entertainment, sharing & Interacting

Samsung Galaxy Tab 4 STP
Samsung Galaxy Tab 4 Segmentation

Tablet Users

Samsung Galaxy Tab 4 Target Market

Middle/Upper middle class people

Samsung Galaxy Tab 4 Positioning

Productivity on the go

Samsung Galaxy Tab 4 SWOT Analysis
Samsung Galaxy Tab 4 Strengths

Below are the Strengths in the SWOT Analysis of Samsung Galaxy Tab 4:

1. It is sleek and portable

2. It feels premium

3. Samsung brand legacy and experience

4. Popular Android OS used in the tablet

5. Enhanced multimedia experience, multi-window system maximizes multi t-tasking experience

6. Enhanced performance with 1.2GHz quad-core processor

7. Hancom Viewer/Editor allows to view and edit word, PowerPoint, excel on the go

8. Great HD display, with 215 PPI colors reproducing accurately

9. Battery of 4000mAh is just about right for the device’s performance

Samsung Galaxy Tab 4 Weaknesses

Here are the weaknesses in the Samsung Galaxy Tab 4 SWOT Analysis:

1. Not very different from previous versions of galaxy tab

2. Single speaker on rear side can be an issue as people with tablets use them for multimedia

3. Camera is not its strong point

4. Expensive when compared to budget tablets available

Samsung Galaxy Tab 4 Opportunities

Following are the Opportunities in Samsung Galaxy Tab 4 SWOT Analysis:

1. Increase Internal memory size to offer greater experience

2. Improve on camera and Speaker quality

3. Reduce price

4. Target educational institutes and users

Samsung Galaxy Tab 4 Threats

The threats in the SWOT Analysis of Samsung Galaxy Tab 4 are as mentioned:

1. Meager specs and humble design make it easy to pass over in a sea of budget tablets

2. Tablets as a category is not rising as PCs and smartphones seem to be the two classes of devices

Samsung Galaxy Tab 4 Competition

Below are the top 6 Samsung Galaxy Tab 4 competitors:

1. LG G Pad

2. Nexus 7

3. iPad

4. iPad Mini

5. Dell Venue

6. Micromax Funbook

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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