Samsung Galaxy Tab 4 SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 3343

SWOT analysis of Samsung Galaxy Tab 4 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Samsung Galaxy Tab 4 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Tab 4 to benchmark its business & performance as compared to the competitors and industry. Samsung Galaxy Tab 4 is one of the leading brands in the consumer electronics sector. The table below also lists the top Samsung Galaxy Tab 4 competitors and elaborates Samsung Galaxy Tab 4 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Samsung Galaxy Tab 4 SWOT, Competitors, Marketing STP & Brand analysis Table
Samsung Galaxy Tab 4 Brand Analysis
Parent Company





Consumer Electronics

Tagline/ Slogan

‘first ever full-featured Android Tablet optimized for reading”


Delivers world of possibilities for entertainment, sharing & Interacting

Samsung Galaxy Tab 4 STP

Tablet Users

Target Group

Middle/Upper middle class people


Productivity on the go

Samsung Galaxy Tab 4 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samsung Galaxy Tab 4. Strengths are:

1. It is sleek and portable

2. It feels premium

3. Samsung brand legacy and experience

4. Popular Android OS used in the tablet

5. Enhanced multimedia experience, multi-window system maximizes multi t-tasking experience

6. Enhanced performance with 1.2GHz quad-core processor

7. Hancom Viewer/Editor allows to view and edit word, PowerPoint, excel on the go

8. Great HD display, with 215 PPI colors reproducing accurately

9. Battery of 4000mAh is just about right for the device’s performance


Here are the weaknesses in the Samsung Galaxy Tab 4 SWOT Analysis:

1. Not very different from previous versions of galaxy tab

2. Single speaker on rear side can be an issue as people with tablets use them for multimedia

3. Camera is not its strong point

4. Expensive when compared to budget tablets available


Following are the Opportunities in Samsung Galaxy Tab 4 SWOT Analysis:

1. Increase Internal memory size to offer greater experience

2. Improve on camera and Speaker quality

3. Reduce price

4. Target educational institutes and users


The threats in the SWOT Analysis of Samsung Galaxy Tab 4 are as mentioned:

1. Meager specs and humble design make it easy to pass over in a sea of budget tablets

2. Tablets as a category is not rising as PCs and smartphones seem to be the two classes of devices

Samsung Galaxy Tab 4 Competition

Below are the top 6 Samsung Galaxy Tab 4 competitors:

1. LG G Pad

2. Nexus 7

3. iPad

4. iPad Mini

5. Dell Venue

6. Micromax Funbook

The brandguide table above concludes the Samsung Galaxy Tab 4 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Samsung Galaxy Tab 4. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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