Dell Venue SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1597
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SWOT Analysis of Dell Venue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dell Venue

Parent Company

Dell

Category

Tablets

Sector

Consumer Electronics

Tagline/ Slogan

“Where Tech Meets Lifestyle”

USP

Productivity similar to PC

Dell Venue STP

Segment

Tablet Users

Target Group

Upper middle class people

Positioning

Productivity focused tablet

Dell Venue SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dell Venue. Strengths are:

1. Thinnest tablet in market with amazing 8.4 inch display with thin bezel

2. Brand legacy and years of experience of Dell

4. It sports new photo manager called Dell Gallery

5. Powered with 2.3 GHz Intel Atom quad-core processor and 2GB RAM

6. Memory storage includes Internal -16GB, and expandable up to  512 GB via micro SD slot

7. With new 2 in 1 tab PCs coming into picture Dell may be able to use it to its advantage

8. Available in Android as well as Windows

Weaknesses

Here are the weaknesses of Dell Venue :

1. Dell has not been able to convince market of its mobile device capability;Dell is still seen as PC maker

2. Perception of Venue is not comparable to iPad and Galaxy Tab

Opportunities

Following are the Opportunities of Dell Venue :

1. Improve on camera, image quality

2. Improve battery performance

3. Overall offering as a tablet needs to be improved as compared to competitors in market

Threats

The threats of Dell Venue are as mentioned :

1. Screen has to be great as compared to AMOLED and QuadHD etc

2. Image of Dell is still of a PC maker 

Dell Venue Competition

Competitors

Below are the 2 main Dell Venue competitors :

1. Nexus 9

2. Lenovo Miix


The brandguide table above concludes the Dell Venue SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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