Dell Venue SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1753

SWOT analysis of Dell Venue analyses the brand/company with its strengths, weaknesses, opportunities & threats. Dell Venue is one of the leading brands in the consumer electronics sector. The table below also lists the top Dell Venue competitors and elaborates Dell Venue segmentation, targeting, positioning & USP.

Dell Venue

Parent Company





Consumer Electronics

Tagline/ Slogan

“Where Tech Meets Lifestyle”


Productivity similar to PC

Dell Venue STP


Tablet Users

Target Group

Upper middle class people


Productivity focused tablet

Dell Venue SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dell Venue. Strengths are:

1. Thinnest tablet in market with amazing 8.4 inch display with thin bezel

2. Brand legacy and years of experience of Dell

4. It sports new photo manager called Dell Gallery

5. Powered with 2.3 GHz Intel Atom quad-core processor and 2GB RAM

6. Memory storage includes Internal -16GB, and expandable up to  512 GB via micro SD slot

7. With new 2 in 1 tab PCs coming into picture Dell may be able to use it to its advantage

8. Available in Android as well as Windows


Here are the weaknesses in the Dell Venue SWOT Analysis:

1. Dell has not been able to convince market of its mobile device capability;Dell is still seen as PC maker

2. Perception of Venue is not comparable to iPad and Galaxy Tab


Following are the Opportunities in Dell Venue SWOT Analysis:

1. Improve on camera, image quality

2. Improve battery performance

3. Overall offering as a tablet needs to be improved as compared to competitors in market


The threats in the SWOT Analysis of Dell Venue are as mentioned:

1. Screen has to be great as compared to AMOLED and QuadHD etc

2. Image of Dell is still of a PC maker 

Dell Venue Competition


Below are the top 2 Dell Venue competitors:

1. Nexus 9

2. Lenovo Miix

The brandguide table above concludes the Dell Venue SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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