Apple iPad Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Apple iPad Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPad Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPad Air to benchmark its business & performance as compared to the competitors and industry. As of 2020, Apple iPad Air is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple iPad Air competitors and includes Apple iPad Air target market, segmentation, positioning & Unique Selling Proposition (USP).

Apple iPad Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Apple iPad Air Brand Analysis
Parent Company





Consumer Electronics

Tagline/ Slogan

“Change is in the Air”


Range of new exclusive specs

Apple iPad Air STP
Apple iPad Air Segmentation

Classy and Smart Tablet

Apple iPad Air Target Market

High end people , previous Apple users

Apple iPad Air Positioning

Positioned as a replacement for PCs and old tablets

Apple iPad Air SWOT Analysis
Apple iPad Air Strengths

Below are the Strengths in the SWOT Analysis of Apple iPad Air:

1. Comes as a successor to iPad range which is in market from 2010.

2. It is thinner to 6.1 mm as against 7.5 mm in previous model, also it is 32gms lighter

3. Comes with A8 64-bit processor which delivers improvement in CPU performance by 40%

4. Graphic performance improvement by 2.5 times and promised 10 hour battery life

5. Improvement in rear camera – 8MP with panoramic shots, slo-mo video & shoot time-lapse video

6. Equipped with touch ID fingerprint scanner, allowing user to replace credit card with the device to make actual payments

7. Apple has a great brand legacy and experience of previous iPads

8. iOS is now in market for many years 

Apple iPad Air Weaknesses

Here are the weaknesses in the Apple iPad Air SWOT Analysis:

1. Front camera is only 1.2 MP

2. Battery performance reduces to 6 hours in usage of Heavy apps

3. Quite similar to previous iPads

4. Expensive

Apple iPad Air Opportunities

Following are the Opportunities in Apple iPad Air SWOT Analysis:

1. Tie up with corporate to position it as enterprise product

2. Improvement in Front camera

3. Can work on to introduce exclusive innovative features like multi-account support so that can be used by everyone in family

Apple iPad Air Threats

The threats in the SWOT Analysis of Apple iPad Air are as mentioned:

1. Tablets are dropping in sales as Smartphones and PCs are emerging as primary devices

2. Lot of budget tablets are coming up in the market with great specs; these can cause serious competition to iPad Air

Apple iPad Air Competition

Below are the top 3 Apple iPad Air competitors:

1. Nexus 9
2. Samsung Galaxy Tab 4
3. iPad Pro

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPad Air. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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