Apple iPad2 SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 11793

SWOT analysis of Apple iPad2 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPad2 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPad2 to benchmark its business & performance as compared to the competitors and industry. Apple iPad2 is one of the leading brands in the consumer electronics sector. The table below also lists the top Apple iPad2 competitors and elaborates Apple iPad2 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Apple iPad2 SWOT, Competitors, Marketing STP & Brand analysis Table
Apple iPad2 Brand Analysis
Parent Company





Consumer Electronics


Thinner. Lighter. Faster./A magicaler and more revolutionier product at an unbelievabler price.


The thinnest, fastest tablet

Apple iPad2 STP

PC and Mobile Users

Target Group

The users who are looking for the perfect tablet device


The Best Tablet Around

Apple iPad2 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPad2. Strengths are:

1) Strong Brand Backing
2) High Quality Product
3) Thinnest and Fastest in the class
4) First Mover


Here are the weaknesses in the Apple iPad2 SWOT Analysis:

1) Cost
2) Lack of basic options when compared to a laptop e.g. USB
3) Dependancy on iTunes


Following are the Opportunities in Apple iPad2 SWOT Analysis:

1)They can exploit their first mover advantage in the tablets.
2)Also gaming and mutimedia is a field In which Apple can explore options


The threats in the SWOT Analysis of Apple iPad2 are as mentioned:

1) Rise of Android Tablets
2) Good Quality and Cheap Copies of iPad by local OEMs especially China.

Apple iPad2 Competition

1)HTC Flyer
2)Google Android
3)Motorola Xoom
4)Blackberry PlayBook

The brandguide table above concludes the Apple iPad2 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPad2. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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