Apple iPad2 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Apple iPad2 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPad2 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPad2 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Apple iPad2 is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple iPad2 competitors and includes Apple iPad2 target market, segmentation, positioning & Unique Selling Proposition (USP).

Apple iPad2 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Apple iPad2 Brand Analysis
Parent Company

Apple

Category

Tablets

Sector

Consumer Electronics

Tagline/Slogans

Thinner. Lighter. Faster./A magicaler and more revolutionier product at an unbelievabler price.

USP

The thinnest, fastest tablet

Apple iPad2 STP
Apple iPad2 Segmentation

PC and Mobile Users

Apple iPad2 Target Market

The users who are looking for the perfect tablet device

Apple iPad2 Positioning

The Best Tablet Around

Apple iPad2 SWOT Analysis
Apple iPad2 Strengths

Below are the Strengths in the SWOT Analysis of Apple iPad2:

1) Strong Brand Backing
2) High Quality Product
3) Thinnest and Fastest in the class
4) First Mover

Apple iPad2 Weaknesses

Here are the weaknesses in the Apple iPad2 SWOT Analysis:

1) Cost
2) Lack of basic options when compared to a laptop e.g. USB
3) Dependancy on iTunes

Apple iPad2 Opportunities

Following are the Opportunities in Apple iPad2 SWOT Analysis:

1)They can exploit their first mover advantage in the tablets.
2)Also gaming and mutimedia is a field In which Apple can explore options

Apple iPad2 Threats

The threats in the SWOT Analysis of Apple iPad2 are as mentioned:

1) Rise of Android Tablets
2) Good Quality and Cheap Copies of iPad by local OEMs especially China.

Apple iPad2 Competition
Competitors

1)HTC Flyer
2)Google Android
3)Motorola Xoom
4)Blackberry PlayBook


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPad2. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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