Apple iPad2 SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 11365

SWOT Analysis of Apple iPad2 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPad 2

Parent Company





Consumer Electronics


Thinner. Lighter. Faster./A magicaler and more revolutionier product at an unbelievabler price.


The thinnest, fastest tablet

Apple iPad2 STP


PC and Mobile Users

Target Group

The users who are looking for the perfect tablet device


The Best Tablet Around

Apple iPad2 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPad2 :

1) Strong Brand Backing
2) High Quality Product
3) Thinnest and Fastest in the class
4) First Mover


1) Cost
2) Lack of basic options when compared to a laptop e.g. USB
3) Dependancy on iTunes


1)They can exploit their first mover advantage in the tablets.
2)Also gaming and mutimedia is a field In which Apple can explore options


1) Rise of Android Tablets
2) Good Quality and Cheap Copies of iPad by local OEMs especially China.

Apple iPad2 Competition


1)HTC Flyer
2)Google Android
3)Motorola Xoom
4)Blackberry PlayBook

The brandguide table above concludes the Apple iPad2 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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