Apple iPad2 SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 11277
Advertisements

SWOT Analysis of Apple iPad2 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPad 2

Parent Company

Apple

Category

Tablets

Sector

Consumer Electronics

Tagline/Slogans

Thinner. Lighter. Faster./A magicaler and more revolutionier product at an unbelievabler price.

USP

The thinnest, fastest tablet

Apple iPad2 STP

Segment

PC and Mobile Users

Target Group

The users who are looking for the perfect tablet device

Positioning

The Best Tablet Around

Apple iPad2 SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPad2 :

1) Strong Brand Backing
2) High Quality Product
3) Thinnest and Fastest in the class
4) First Mover

Weaknesses

1) Cost
2) Lack of basic options when compared to a laptop e.g. USB
3) Dependancy on iTunes

Opportunities

1)They can exploit their first mover advantage in the tablets.
2)Also gaming and mutimedia is a field In which Apple can explore options

Threats

1) Rise of Android Tablets
2) Good Quality and Cheap Copies of iPad by local OEMs especially China.

Apple iPad2 Competition

Competitors

1)HTC Flyer
2)Google Android
3)Motorola Xoom
4)Blackberry PlayBook


The brandguide table above concludes the Apple iPad2 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Apple iPad2. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin