Sony PlayStation 3 SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 17110

SWOT Analysis of Sony PlayStation 3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PlayStation 3

Parent Company



Gaming Consoles


Consumer Electronics


This is Living


The best gaming console

Sony PlayStation 3 STP



Target Group

Gamers who look for high performance and high end graphics


Best Gaming console from Sony

Sony PlayStation 3 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sony PlayStation 3. Strengths are:

1) Backing of Sony
2) Large number of titles
3) High performance
4) Large Subscription Base


Here are the weaknesses of Sony PlayStation 3 :

1) Inadequate Security Measures
2) Costly and Expensive Titles


Following are the Opportunities of Sony PlayStation 3 :

1) To recover from losses and give proof of a secure environment
2) Launch more innovative stuff like move
3) Game Titles for movies, brands etc


The threats of Sony PlayStation 3 are as mentioned :

1) Gamers have lost trust in Sony PS3 network
2) Xbox rising fast with innovations like Kinetic

Sony PlayStation 3 Competition


1) XBOX 360
2) Nintendo Wii

The brandguide table above concludes the Sony PlayStation 3 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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