Sony PlayStation 3 SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 16940
Advertisements

SWOT Analysis of Sony PlayStation 3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PlayStation 3

Parent Company

Sony

Category

Gaming Consoles

Sector

Consumer Electronics

Tagline/Slogans

This is Living

USP

The best gaming console

Sony PlayStation 3 STP

Segment

Gamers

Target Group

Gamers who look for high performance and high end graphics

Positioning

Best Gaming console from Sony

Sony PlayStation 3 SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sony PlayStation 3 :

1) Backing of Sony
2) Large number of titles
3) High performance
4) Large Subscription Base

Weaknesses

1) Inadequate Security Measures
2) Costly and Expensive Titles

Opportunities

1) To recover from losses and give proof of a secure environment
2) Launch more innovative stuff like move
3) Game Titles for movies, brands etc

Threats

1) Gamers have lost trust in Sony PS3 network
2) Xbox rising fast with innovations like Kinetic

Sony PlayStation 3 Competition

Competitors

1) XBOX 360
2) Nintendo Wii


The brandguide table above concludes the Sony PlayStation 3 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Sony PlayStation 3. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin