Sony PlayStation 3 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sony PlayStation 3 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sony PlayStation 3 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sony PlayStation 3 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sony PlayStation 3 is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sony PlayStation 3 competitors and includes Sony PlayStation 3 target market, segmentation, positioning & Unique Selling Proposition (USP).

Sony PlayStation 3 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

PlayStation 3

Parent Company

Sony

Category

Gaming Consoles

Sector

Consumer Electronics

Tagline/Slogans

This is Living

USP

The best gaming console

Sony PlayStation 3 STP
Sony PlayStation 3 Segmentation

Gamers

Sony PlayStation 3 Target Market

Gamers who look for high performance and high end graphics

Sony PlayStation 3 Positioning Best Gaming console from Sony
Sony PlayStation 3 SWOT Analysis
Sony PlayStation 3 Strengths

Below are the Strengths in the SWOT Analysis of Sony PlayStation 3:

1) Backing of Sony
2) Large number of titles
3) High performance
4) Large Subscription Base

Sony PlayStation 3 Weaknesses

Here are the weaknesses in the Sony PlayStation 3 SWOT Analysis:

1) Inadequate Security Measures
2) Costly and Expensive Titles

Sony PlayStation 3 Opportunities

Following are the Opportunities in Sony PlayStation 3 SWOT Analysis:

1) To recover from losses and give proof of a secure environment
2) Launch more innovative stuff like move
3) Game Titles for movies, brands etc

Sony PlayStation 3 Threats

The threats in the SWOT Analysis of Sony PlayStation 3 are as mentioned:

1) Gamers have lost trust in Sony PS3 network
2) Xbox rising fast with innovations like Kinetic

Sony PlayStation 3 Competition
Competitors

1) XBOX 360
2) Nintendo Wii


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sony PlayStation 3. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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