Sony PlayStation 3 SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 17523

SWOT analysis of Sony PlayStation 3 analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sony PlayStation 3 is one of the leading brands in the consumer electronics sector. The table below also lists the top Sony PlayStation 3 competitors and elaborates Sony PlayStation 3 segmentation, targeting, positioning & USP.

Sony PlayStation 3 SWOT, Competitors, Marketing STP & Brand analysis Table

PlayStation 3

Parent Company

Sony

Category

Gaming Consoles

Sector

Consumer Electronics

Tagline/Slogans

This is Living

USP

The best gaming console

Sony PlayStation 3 STP
Segment

Gamers

Target Group

Gamers who look for high performance and high end graphics

Positioning Best Gaming console from Sony
Sony PlayStation 3 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sony PlayStation 3. Strengths are:

1) Backing of Sony
2) Large number of titles
3) High performance
4) Large Subscription Base

Weaknesses

Here are the weaknesses in the Sony PlayStation 3 SWOT Analysis:

1) Inadequate Security Measures
2) Costly and Expensive Titles

Opportunities

Following are the Opportunities in Sony PlayStation 3 SWOT Analysis:

1) To recover from losses and give proof of a secure environment
2) Launch more innovative stuff like move
3) Game Titles for movies, brands etc

Threats

The threats in the SWOT Analysis of Sony PlayStation 3 are as mentioned:

1) Gamers have lost trust in Sony PS3 network
2) Xbox rising fast with innovations like Kinetic

Sony PlayStation 3 Competition
Competitors

1) XBOX 360
2) Nintendo Wii

The brandguide table above concludes the Sony PlayStation 3 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sony PlayStation 3. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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