LG Display SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 6366

SWOT analysis of LG Display analyses the brand/company with its strengths, weaknesses, opportunities & threats. In LG Display SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LG Display to benchmark its business & performance as compared to the competitors and industry. LG Display is one of the leading brands in the consumer electronics sector. The table below also lists the top LG Display competitors and elaborates LG Display market segmentation, target group, positioning & Unique Selling Proposition (USP).

LG Display SWOT, Competitors, Marketing STP & Brand analysis Table
LG Display Brand Analysis
Parent Company

LG Electronics Co. Ltd


Commercial Display


Consumer Electronics

Tagline/ Slogan

Life’s Good


Innovative products at reasonable places

LG Display STP

Thin film transistor liquid crystal display (TFT-LCD) panels. It also manufactures organic light emitting diode (OLED) panels and flexible displays

Target Group

Smartphone manufacturers, TV manufacturers


Positioned as a brand that uses innovation to make life simpler

LG Display SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of LG Display. Strengths are:

1. Strong employee base of 50,000+ people
2. Strong rate of growth due to stable marketing policies
3. Strong customer base, comprising LG Electronics, Apple, Hewlett-Packard, Toshiba, Dell, Philips Electronics, Skyworth, TPV, Sony Electronics and Acer
4. Strong global presence, throughout Asia, Europe, the US and Mexico

5. It is one of the worlds largest LCD panel maker

6. Good brand visibility and recall due to prominent name due to advertising


Here are the weaknesses in the LG Display SWOT Analysis:

1. Recurring loss and financial instability is a concern
2. Loss of trust and brand image due to fine by Europe for fixing price of LCD panels
3. High employee turnover


Following are the Opportunities in LG Display SWOT Analysis:

1. Growing demand for smartphones and flat screen televisions
2. More penetration in global markets specially in emerging economies


The threats in the SWOT Analysis of LG Display are as mentioned:

1. Many of its current customers are opting for in-house production of screens
2. Ongoing legal proceedings and fines for fixing prices of LCD panels in the Asian market

LG Display Competition

Below are the top 8 LG Display competitors:

1. AU Optronics Corporation

2. Chimei Innolux Corporation

3. Chung Hwa Picture Tubes Ltd.

4. Hitachi, Ltd.

5. Samsung Display Co. Ltd.

6. Hydis Technologies Co. Ltd.

7. Sharp Corporation

8. Panasonic LCD

The brandguide table above concludes the LG Display SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to LG Display. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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