LG Display SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of LG Display analyses the brand/company with its strengths, weaknesses, opportunities & threats. In LG Display SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LG Display to benchmark its business & performance as compared to the competitors and industry. As of 2020, LG Display is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top LG Display competitors and includes LG Display target market, segmentation, positioning & Unique Selling Proposition (USP).

LG Display SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
LG Display Brand Analysis
Parent Company

LG Electronics Co. Ltd

Category

Commercial Display

Sector

Consumer Electronics

Tagline/ Slogan

Life’s Good

USP

Innovative products at reasonable places

LG Display STP
LG Display Segmentation

Thin film transistor liquid crystal display (TFT-LCD) panels. It also manufactures organic light emitting diode (OLED) panels and flexible displays

Target Group

Smartphone manufacturers, TV manufacturers

LG Display Positioning

Positioned as a brand that uses innovation to make life simpler

LG Display SWOT Analysis
LG Display Strengths

Below are the Strengths in the SWOT Analysis of LG Display:

1. Strong employee base of 50,000+ people
2. Strong rate of growth due to stable marketing policies
3. Strong customer base, comprising LG Electronics, Apple, Hewlett-Packard, Toshiba, Dell, Philips Electronics, Skyworth, TPV, Sony Electronics and Acer
4. Strong global presence, throughout Asia, Europe, the US and Mexico

5. It is one of the worlds largest LCD panel maker

6. Good brand visibility and recall due to prominent name due to advertising

LG Display Weaknesses

Here are the weaknesses in the LG Display SWOT Analysis:

1. Recurring loss and financial instability is a concern
2. Loss of trust and brand image due to fine by Europe for fixing price of LCD panels
3. High employee turnover

LG Display Opportunities

Following are the Opportunities in LG Display SWOT Analysis:

1. Growing demand for smartphones and flat screen televisions
2. More penetration in global markets specially in emerging economies

LG Display Threats

The threats in the SWOT Analysis of LG Display are as mentioned:

1. Many of its current customers are opting for in-house production of screens
2. Ongoing legal proceedings and fines for fixing prices of LCD panels in the Asian market

LG Display Competition
Competitors

Below are the top 8 LG Display competitors:

1. AU Optronics Corporation

2. Chimei Innolux Corporation

3. Chung Hwa Picture Tubes Ltd.

4. Hitachi, Ltd.

5. Samsung Display Co. Ltd.

6. Hydis Technologies Co. Ltd.

7. Sharp Corporation

8. Panasonic LCD

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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