A.C. Cossor SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1996

SWOT analysis of A.C. Cossor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A.C. Cossor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A.C. Cossor to benchmark its business & performance as compared to the competitors and industry. A.C. Cossor is one of the leading brands in the consumer electronics sector. The table below also lists the top A.C. Cossor competitors and elaborates A.C. Cossor market segmentation, target group, positioning & Unique Selling Proposition (USP).

A.C. Cossor SWOT, Competitors, Marketing STP & Brand analysis Table
A.C. Cossor Brand Analysis
Parent Company

Raytheon

Category

Wireless communications technology

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Advanced power solutions with half the size and double the power

A.C. Cossor STP
Segment

Radio sets, Television sets and Radar equipment

Target Group

Consumers who used radio sets and Governments  for defense equipment

Positioning

Pioneers in wireless technology

A.C. Cossor SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A.C. Cossor. Strengths are:

1. Extremely good cash situation when the company was into manufacturing
2. Strong R&D orientation with enough investments in this direction
3. Relied on integrated systems rather than rely on a single product
4. Company structured to maintain a broad product line than rely on a single program

Weaknesses

Here are the weaknesses in the A.C. Cossor SWOT Analysis:

1. International sales constitute a major chunk and if they fall off, the company could be exposed
2. In such international sales, sometimes the company has to get into a price war to sustain business
3. As product line is predominantly military based, no true diversification in other industries to offset fall in military sales

Opportunities

Following are the Opportunities in A.C. Cossor SWOT Analysis:

1. New areas to explore in the aero defense sector like lasers shooting down launched missiles

2. The company can rely on its pioneering technology to develop better radio communication devices
3. In the semiconductors business that they operate, they can develop integrated chips for a number of electronic devices

Threats

The threats in the SWOT Analysis of A.C. Cossor are as mentioned:

1. Government policies and political forces affect the company’s success
2. Lobbying by competitors could result in loss of contracts
3. Reduction in defense spending could result in reduced rpofits

A.C. Cossor Competition
Competitors

Below are the top 3 A.C. Cossor competitors:

1. Boeing
2. Lockheed
3. Honeywell

The brandguide table above concludes the A.C. Cossor SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A.C. Cossor. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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