Alba SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2258

SWOT Analysis of Alba with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Home Retail Group


Home Appliances


Consumer Electronics

Tagline/ Slogan



Low cost products

Alba STP


Televisions, Radios, DVD players, Music players

Target Group

Lower income group people who wish to by home entertainment devices


Low cost alternative to the existing products

Alba SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alba :

1. Wide range of products with a focus on quality
2. Provides latest technology at low cost
3. Owned by Home Retail Group, Alba can capitalize on the parent company’s logistics for effective delivery of goods

4. The brand is renowned for the high quality TV sets it used to make


1. Limited global presence compared to other brands
2. As all the products are sold exclusively on Argos, owned by Home Retail Group, the company is not able to reach a wider audience


1. Can diversify into other consumer electronics to cater to the lower income groups
2. Develop a good R&D department to focus on acquiring the latest technology


1. Being a small player, it can be overshadowed by other big players in the market
2. Aspirational value among customers to prefer well established brands
3. High competition might erode profits for Alba

Alba Competition


Below are the 3 main Alba competitors :

1. Samsung
2. LG
3. Bush

The brandguide table above concludes the Alba SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Alba. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin