Alba SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2627

SWOT analysis of Alba analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alba SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alba to benchmark its business & performance as compared to the competitors and industry. Alba is one of the leading brands in the consumer electronics sector. The table below also lists the top Alba competitors and elaborates Alba market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alba SWOT, Competitors, Marketing STP & Brand analysis Table
Alba Brand Analysis
Parent Company

Home Retail Group

Category

Home Appliances

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Low cost products

Alba STP
Segment

Televisions, Radios, DVD players, Music players

Target Group

Lower income group people who wish to by home entertainment devices

Positioning

Low cost alternative to the existing products

Alba SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alba. Strengths are:

1. Wide range of products with a focus on quality
2. Provides latest technology at low cost
3. Owned by Home Retail Group, Alba can capitalize on the parent company’s logistics for effective delivery of goods

4. The brand is renowned for the high quality TV sets it used to make

Weaknesses

Here are the weaknesses in the Alba SWOT Analysis:

1. Limited global presence compared to other brands
2. As all the products are sold exclusively on Argos, owned by Home Retail Group, the company is not able to reach a wider audience

Opportunities

Following are the Opportunities in Alba SWOT Analysis:

1. Can diversify into other consumer electronics to cater to the lower income groups
2. Develop a good R&D department to focus on acquiring the latest technology

Threats

The threats in the SWOT Analysis of Alba are as mentioned:

1. Being a small player, it can be overshadowed by other big players in the market
2. Aspirational value among customers to prefer well established brands
3. High competition might erode profits for Alba

Alba Competition
Competitors

Below are the top 3 Alba competitors:

1. Samsung
2. LG
3. Bush

The brandguide table above concludes the Alba SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alba. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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