Ashdown Engineering SWOT Analysis, USP & Competitors

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SWOT Analysis of Ashdown Engineering with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ashdown Engineering

Parent Company

Ashdown Engineering


Music instruments and electronics


IT & Technology

Tagline/ Slogan



Specialized products for guitar enthusiasts



Bass, acoustic instrument amplifiers and pedals as accessories to guitars

Target Group

Musicians and rock bands


Specialized products for guitar enthusiasts

SWOT Analysis


1. Cost advantage over competitors
2. Can sell products online
3. Loyal customers who have been using their products and endorsed them on the site as well

4. The brand has expertise in making equipment like bass and guitar

5. The products manufactures are of high quality


1. High margin products are not of the latest technology
2. Low cost of products will lead to lower margins in other products
3. Not many innovative products being launched


1. Expand into other emerging markets to tap demand
2. Product and services expansion through tie ups

3. More marketing and advertising


1. High competition from existing players
2. Price wars is a concern
3. Economic slowdown



1. Fender
2. Yamaha
3. Carlsbro


The table above concludes the Ashdown Engineering SWOT analysis along with its marketing and brand parameters.


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