TDK SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2253

SWOT Analysis of TDK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Tokyo Denkikagaku Kogyo (Tokyo Electronics and Chemicals)


Electronic Storage


Consumer Electronics

Tagline/ Slogan

Contribute to culture and industry through creativity


Optimized adaptability of their business portfolio



Electronic materials, components, digital storage

Target Group

Electronics manufacturers, automobiles, industrial equipment, home information appliances


Adaptable to changing business requirements

TDK SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TDK :

1. Supplies parts for diverse set of industries
2. Huge breadth of product lines and new technologies
3. Apt distribution methods to ensure customer satisfaction
4. Acquired an array of products and technologies through M&A

5. The product portfolio includes cds, dvds, bluray, etc

6. Sponsorship of events and sports teams increases visibility


1. Slow / no increase in profitability of passive components
2.High capital expenditures among electronics device makers
3.Lower passive component sales compared to expectations


1. High growth rate of smartphones (TDK supplies approx 300 parts in a smartphone
2.Increased usage of renewable power sources like wind power installations (TDK supplies components for these)
3.More growth potential for eco-cars. TDK supplies a wide range of automotive electronic components

4. Increasing demand from data centers due to growth in cloud services


1.Waning demand for PC business implying lowering demand for harddisk businesses (one of TDK’s main businesses)
2.Increasing competition is a concern
3.Rising material costs

TDK Competition


Below are the 3 main TDK competitors :

1.General cable
3.Sony electronics

The brandguide table above concludes the TDK SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to TDK. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin