Trend Electronics SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1067

SWOT Analysis of Trend Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trend Electronics

Parent Company

Videocon Industries


Electrical and electronics appliances


IT & technology

Tagline/ Slogan



Well focused R&D activities



Manufacture of DVDs, set top boxes, flat panel displays

Target Group

Videocon d2h and LCDs


Uses innovative models using latest technology at affordable prices

SWOT Analysis


1. Dedicated product line to be manufactured
2. In house R&D facilities and state of the art facilities to facilitate quality production
3. ISO 9001:2008 standard compliant
4. Offers innovative products like satellite TV with built in STB


1.Falling sales and net income is a concern
2.Consistent negative cash flow from operating activities
3.Depreciation of Rupee affected the bottom lines


1.Sale of LCD TVs is doubling year on year implying higher sales
2.Increased affordability of DTH set top boxes (one of the products from Trend electronics)
3. Consumer durables now-a-days being perceived as utility items rather than luxury items

4. Increasing demand from rural areas and growth of retail sector in tier -1 cities is also conducive for growth

5. Growing demand for DTH owing to digitization becoming compulsory


1. Continued high inflation and temporary slowdown in the

Indian industrial growth is adding uncertainty to the pace of global recovery.
2.Decreasing market potential for DVD players in urban areas owing to the presence of USB ports with latest TVs
3.Stiff competition in the market

4. Increasing expenditure on marketing to maintain brand image

5. Dependence on single customer (Videocon is only customer since it is part of Videocon group)



1.LG electronics
2.Mirc electronics


The table above concludes the Trend Electronics SWOT analysis along with its marketing and brand parameters.


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