Jaipan industries SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1520

SWOT Analysis of Jaipan industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaipan industries

Parent Company

Jaipan Industries Limited


Home Appliances


Consumer Electronics

Tagline/ Slogan



Good network of customer service centers

Jaipan industries STP


Home appliances

Target Group

Households in urban and rural areas


Aims for customer satisfaction

Jaipan industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jaipan industries :

1. Strong presence across length and breadth of India
2. Sales also from other countries in the subcontinent
3. Leader in non stick cookware and mixer grinder

4. Plans to have tie up with international companies to share the technical knowhow.


1.No growth in the sales and net profit for the past few years is a concern
2.Depreciating rupee possibly leading to costlier imports


1.Plans to open direct marketing to target more homemakers
2.Increasing disposable income resulting in increased spending on more home appliances

3. Possibility of increasing sales through e-commerce sites


1. Increased competition from domestic  and other international players
2. Pressure on margins due to increased raw materials cost

Jaipan industries Competition


Below are the 3 main Jaipan industries competitors :

1.TTK group

The brandguide table above concludes the Jaipan industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Jaipan industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin