Soundcraft SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1723

SWOT Analysis of Soundcraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Harman International Industries.


Enterprise, video and audio electronics


Consumer Electronics

Tagline/ Slogan



High quality sound outputs

Soundcraft STP


Audio equipment , mixing consoles, hi-fi products

Target Group

Audio professionals, Theatres etc


Technologically strong

Soundcraft SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Soundcraft :

1. It is part of Harman industries which sells products under different brands like JBL, Infinity etc., and so can leverage the technology used in those products
2. Long history of producing mixing consoles for various famous artists since 1970s
3. Wide range of products available for various uses

4. Can leverage the wide distribution network due to large number of products from Harman industries


1. Relatively lesser scope for expansion due to limited target group customers
2. Increasing pressure on margins


1. Increasing usage of mixing equipments in various places
2. Growing proportion of brand conscious music listeners for higher quality


1.Increasing competition from competitors
2. Slowdown in the western economies can hit the sales of the company

Soundcraft Competition


Below are the 3 main Soundcraft competitors :

1.Yamaha Pro Audio
2.Solid state logic

The brandguide table above concludes the Soundcraft SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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