Ultra Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ultra Electronics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ultra Electronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ultra Electronics to benchmark its business & performance as compared to the competitors and industry. Ultra Electronics is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ultra Electronics competitors and includes Ultra Electronics target market, segmentation, positioning & Unique Selling Proposition (USP).

Ultra Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ultra Electronics Brand Analysis
Parent Company

Ultra Electronics Holdings plc

Category

Defense and military equipment

Sector

Consumer Electronics

Tagline/ Slogan

Making a difference

USP

Innovative technology solutions in all the 3 divisions of operations

Ultra Electronics STP
Ultra Electronics Segmentation

Defence equipment, military & civil aircraft equipment etc

Ultra Electronics Target Market

Defence, transport and security industries & governments

Ultra Electronics Positioning

Producer of innovative components with competitive advantage

Ultra Electronics SWOT Analysis
Ultra Electronics Strengths

Below are the Strengths in the SWOT Analysis of Ultra Electronics:

1. Continuously increasing revenues for the past 4 years
2. Ultra's businesses provide responsive support to even smaller businesses
3. Listed part of the FTSE 250 Index
4. Consistently increasing revenues and net profits over the last 5 years

5. Sales outside UK (it is UK based company) account for 70% of company’s revenues indicating its global presence

Ultra Electronics Weaknesses

Here are the weaknesses in the Ultra Electronics SWOT Analysis:

1. Most of Ultra’s revenue contributed by defence sector where government has huge control in any country.
2. Tightening of US and UK defence budgets reduces the revenues of the group

Ultra Electronics Opportunities

Following are the Opportunities in Ultra Electronics SWOT Analysis:

1. Increasing spend on defence budgets by many governments
2. Diversification of customers in current businesses and exploring new products and business investments help reduce the risk of over-dependence
3. Currently bidding for large projects which can stabilize the growth over medium term

Ultra Electronics Threats

The threats in the SWOT Analysis of Ultra Electronics are as mentioned:

1. Constraints on supply side in both the US and UK defence markets currently impact order flow and reduce visibility.
2. Huge projects could be cancelled midway which might hit the company’s financials
3. Exchange rate fluctuations for countries across the world can affect the company

Ultra Electronics Competition
Competitors

Below are the top 3 Ultra Electronics competitors:

1. BAE Systems plc
2. Exelis, Inc.
3.Thales

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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