Access-IS SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1424

SWOT Analysis of Access-IS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Innovative office technology


Consumer Electronics

Tagline/ Slogan

Interfacing Solutions


Application specific equipment manufacturer

Access-IS STP


Keyboard, Passport reader, bar code reader

Target Group

Airports, Retails stores, Banks, Public transports


Provide custom and semi custom design based on customers need

Access-IS SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Access-IS :

1. ISO9001:2008 certified company
2. A wide range of product variety to choose based on customers needs
3. Provide customers with customized products in an agile way.

4. Its product portfolio includes Computer keyboards, Bar code readers, MSR, OCR, Passport readers

5. It has clients across airports, retail stores, retail banks and also dealer rooms


1. Despite quality products, brand visibility is low
2. Business restricted only to a few clients


1. Can reduce cost by producing its products at a lesser expensive location (probably abroad).
2. Can easily increase the product mix to more areas
3.Airports of second and third world countries

4. Can venture into devices used in assembly lines


1.Need to be updated with new tech and have to be agile to sustain in the market
2.Data security issues as the company deals with private information of individuals.
3.From bigger companies entering into their markets

Access-IS Competition


Below are the 3 main Access-IS competitors :

1. TD Canada trust
3.Barcodes Inc

The brandguide table above concludes the Access-IS SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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