Access-IS SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1586

SWOT analysis of Access-IS analyses the brand/company with its strengths, weaknesses, opportunities & threats. Access-IS is one of the leading brands in the consumer electronics sector. The table below also lists the top Access-IS competitors and elaborates Access-IS segmentation, targeting, positioning & USP.

Access-IS

Parent Company

Access-IS

Category

Innovative office technology

Sector

Consumer Electronics

Tagline/ Slogan

Interfacing Solutions

USP

Application specific equipment manufacturer

Access-IS STP

Segment

Keyboard, Passport reader, bar code reader

Target Group

Airports, Retails stores, Banks, Public transports

Positioning

Provide custom and semi custom design based on customers need

Access-IS SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Access-IS. Strengths are:

1. ISO9001:2008 certified company
2. A wide range of product variety to choose based on customers needs
3. Provide customers with customized products in an agile way.

4. Its product portfolio includes Computer keyboards, Bar code readers, MSR, OCR, Passport readers

5. It has clients across airports, retail stores, retail banks and also dealer rooms

Weaknesses

Here are the weaknesses in the Access-IS SWOT Analysis:

1. Despite quality products, brand visibility is low
2. Business restricted only to a few clients

Opportunities

Following are the Opportunities in Access-IS SWOT Analysis:

1. Can reduce cost by producing its products at a lesser expensive location (probably abroad).
2. Can easily increase the product mix to more areas
3.Airports of second and third world countries

4. Can venture into devices used in assembly lines

Threats

The threats in the SWOT Analysis of Access-IS are as mentioned:

1.Need to be updated with new tech and have to be agile to sustain in the market
2.Data security issues as the company deals with private information of individuals.
3.From bigger companies entering into their markets

Access-IS Competition

Competitors

Below are the top 3 Access-IS competitors:

1. TD Canada trust
2.Datalogic
3.Barcodes Inc


The brandguide table above concludes the Access-IS SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Access-IS. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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