Access-IS SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1661

SWOT analysis of Access-IS analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Access-IS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Access-IS to benchmark its business & performance as compared to the competitors and industry. Access-IS is one of the leading brands in the consumer electronics sector. The table below also lists the top Access-IS competitors and elaborates Access-IS market segmentation, target group, positioning & Unique Selling Proposition (USP).

Access-IS SWOT, Competitors, Marketing STP & Brand analysis Table
Access-IS Brand Analysis
Parent Company



Innovative office technology


Consumer Electronics

Tagline/ Slogan

Interfacing Solutions


Application specific equipment manufacturer

Access-IS STP

Keyboard, Passport reader, bar code reader

Target Group

Airports, Retails stores, Banks, Public transports


Provide custom and semi custom design based on customers need

Access-IS SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Access-IS. Strengths are:

1. ISO9001:2008 certified company
2. A wide range of product variety to choose based on customers needs
3. Provide customers with customized products in an agile way.

4. Its product portfolio includes Computer keyboards, Bar code readers, MSR, OCR, Passport readers

5. It has clients across airports, retail stores, retail banks and also dealer rooms


Here are the weaknesses in the Access-IS SWOT Analysis:

1. Despite quality products, brand visibility is low
2. Business restricted only to a few clients


Following are the Opportunities in Access-IS SWOT Analysis:

1. Can reduce cost by producing its products at a lesser expensive location (probably abroad).
2. Can easily increase the product mix to more areas
3.Airports of second and third world countries

4. Can venture into devices used in assembly lines


The threats in the SWOT Analysis of Access-IS are as mentioned:

1.Need to be updated with new tech and have to be agile to sustain in the market
2.Data security issues as the company deals with private information of individuals.
3.From bigger companies entering into their markets

Access-IS Competition

Below are the top 3 Access-IS competitors:

1. TD Canada trust
3.Barcodes Inc

The brandguide table above concludes the Access-IS SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Access-IS. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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