Amstrad SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 2039

SWOT analysis of Amstrad analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amstrad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amstrad to benchmark its business & performance as compared to the competitors and industry. Amstrad is one of the leading brands in the consumer electronics sector. The table below also lists the top Amstrad competitors and elaborates Amstrad market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amstrad SWOT, Competitors, Marketing STP & Brand analysis Table
Amstrad Brand Analysis
Parent Company

BSkyB Plc


Set top box and communication devices


Consumer Electronics

Tagline/ Slogan



More than 25 yrs of experience in the field of IT and communication

Amstrad STP

Manufacturer and supplier of Telecoms, Audio, TV, Video and Digital Satellite  products

Target Group

Consumer electronics as well as B2B electronics


A reliable supplier to satellite broadcasting companies like BskyB and Sky Italia

Amstrad SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amstrad. Strengths are:

1. Expereince and knowledge about wide range of products
2. Have developed new and innovative products based on the customers requirements
3. After being purchased by BSkyB, it integrated expertise of its parent company into its current businesses.
4. Strong vision and culture laid by the founder


Here are the weaknesses in the Amstrad SWOT Analysis:

1.Has reduced the product mix which has restricted business reach
2.Has started and shut down a lot of products. Has not been able to sustain the innovative products they have designed.
3.Supplier to a very limited companies/clients


Following are the Opportunities in Amstrad SWOT Analysis:

1.Can reintroduce and redesign its previous successful products.
2.Can supply its set top boxes to other broadcasting companies from all over the world.
3. Can re venture into its telephone, personal computing business through its innovative products.


The threats in the SWOT Analysis of Amstrad are as mentioned:

1.Its supplier starting to produce set top boxes themselves (backward integration)
2.Other companies mass producing set top boxes and supplying to the existing customers of Amstrad

Amstrad Competition

Below are the top 3 Amstrad competitors:


The brandguide table above concludes the Amstrad SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amstrad. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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