Amstrad SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1694

SWOT Analysis of Amstrad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

BSkyB Plc


Set top box and communication devices


Consumer Electronics

Tagline/ Slogan



More than 25 yrs of experience in the field of IT and communication

Amstrad STP


Manufacturer and supplier of Telecoms, Audio, TV, Video and Digital Satellite  products

Target Group

Consumer electronics as well as B2B electronics


A reliable supplier to satellite broadcasting companies like BskyB and Sky Italia

Amstrad SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amstrad :

1. Expereince and knowledge about wide range of products
2. Have developed new and innovative products based on the customers requirements
3. After being purchased by BSkyB, it integrated expertise of its parent company into its current businesses.
4. Strong vision and culture laid by the founder


1.Has reduced the product mix which has restricted business reach
2.Has started and shut down a lot of products. Has not been able to sustain the innovative products they have designed.
3.Supplier to a very limited companies/clients


1.Can reintroduce and redesign its previous successful products.
2.Can supply its set top boxes to other broadcasting companies from all over the world.
3. Can re venture into its telephone, personal computing business through its innovative products.


1.Its supplier starting to produce set top boxes themselves (backward integration)
2.Other companies mass producing set top boxes and supplying to the existing customers of Amstrad

Amstrad Competition


Below are the 3 main Amstrad competitors :


The brandguide table above concludes the Amstrad SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Amstrad. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin