Artevea SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1651
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SWOT Analysis of Artevea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Artevea

Parent Company

Artevea

Category

Telecommunication equipment manufacturer

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

TETRA (Terrestrial Trunked Radio) manufacturer

Artevea STP

Segment

Mobile Communication

Target Group

1st response agencies around the world

Positioning

Most reliable and experienced TETRA manufacturer

Artevea SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Artevea :

1. Strong expertise and decades of experience in communication industry
2. Have been safely installing mobile communication devices for the last 20 years
3. Have tied up with many government agencies, hospitals, etc from all over the world to provide reliable mobile communication
4. Have won awards for its technology which is efficient and cost effective

5. It also supports the paramilitary and the military by providing safe and critical equipment

Weaknesses

1.As it follows a model in which it appoints a distributor, the service provided by the distributor may not be as perfect and reliable as the service provided by the parent company.
2. Because of its huge diversity of products and services , it as not able to capitalize on the potential of each and every product.

3. Business is primarily restricted to the UK

Opportunities

1.It can grow easily in third world countries.
2. It can easily scale up by setting up offices in different countries and hiring more people and getting more contracts from government agencies.
3. Giving a bundle offer by integrating all its technological solutions

Threats

1. Legal requirement changes and political situation may affect its business.
2.Local players may easily get contracts from governments and other agencies in foreign countries which may create in a loss of potential revenue source

3. Big players like Motorola may be a big competitor for Artevea

Artevea Competition

Competitors

Below are the 2 main Artevea competitors :

1.Cassidian
2.Motorola Solutions


The brandguide table above concludes the Artevea SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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