Betacom SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 679

SWOT Analysis of Betacom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Harvard International Ltd


Networking power adaptors



Tagline/ Slogan



Its products turn every plug socket into internet connection



Consumer Electronics

Target Group

Urban Households and companies


Easy to set up products for household internet networking

SWOT Analysis


1. Strong and diversified parent company. Betacom can leverage the brands owned by the parent company.
2. Can provide a bundled offer with the products of its parents company.
3. Delivers reliable constant connection without any congestion even in case when multiple devices are connected.

4. The parent company brand portfolio also includes Goodsman, View21, iLuv

5. Products are made for TVs, consoles, computers etc


1. Because there are so many related brand with the parent company, it would have been better if all the brands were merged into one bigger and stronger brand.
2. Limited product mix means low market share
3. Doesn’t have a global presence and is not a very powerful in the UK


1.Can easily forward and backward integrate to provide a complete solution to customers
2.It can expand its presence in many other countries which have high speed internet connection


1. Bigger players can easily crush small players like Betacom.
2. Internet service providers can sell adaptors with their internet which can eat upon the sales of Betacom.



2. Trendnet

The table above concludes the Betacom SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Betacom. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: