Ferranti SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 1237

SWOT analysis of Ferranti analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ferranti SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferranti to benchmark its business & performance as compared to the competitors and industry. Ferranti is one of the leading brands in the consumer electronics sector. The table below also lists the top Ferranti competitors and elaborates Ferranti market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ferranti SWOT, Competitors, Marketing STP & Brand analysis Table
Ferranti Brand Analysis
Parent Company

Nijkerk Holding


Defense electronics, computers, power grids, etc


Consumer Electronics

Tagline/ Slogan



Over hundred years of experience in diversified innovative equipments

Ferranti STP

Electronic equipments

Target Group

Govt agencies, industrial clients


Directly dealing with government to provide full customized solution to their defense needs.

Ferranti SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ferranti. Strengths are:

1. Innovative company of its time.
2. Successfully provides defense support to the government.
3. As it has a direct contact with the government, it doesn’t have to keep searching for new customers.
4. A very strong brand name and presence.


Here are the weaknesses in the Ferranti SWOT Analysis:

1.Could not make a vision for sustainability therefore couldn’t stay afloat.
2. Could not cater the demand of its customers based on their needs.
3. Lacked vision which lead to collapse and bankruptcy


Following are the Opportunities in Ferranti SWOT Analysis:

1.It had entered computer industry but failed, there was a huge opportunity in that industry if it had innovated further as it could directly supply to the government.
2. As it had entered many business, further development of various products could have allowed it to grow bigger and better.


The threats in the SWOT Analysis of Ferranti are as mentioned:

1.Elliott Brothers was a direct threat though eventually both the companies collapsed.
2. New and innovative computer manufacturer were a threat as they innovated better than Ferranti.
3. Currently as it defense division directly deals with government, not innovating and beating the competition is a major threat and risk it faces.

Ferranti Competition

Below are the top 3 Ferranti competitors:

1.Elliott Brothers
2.ADS Company UK

3. BAE Systems

The brandguide table above concludes the Ferranti SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ferranti. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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