AGL Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of AGL Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AGL Energy

Parent Company

AGL Energy Limited


Energy & Utilities



Tagline/ Slogan

Energy in Action


Oldest and Largest energy retailer in Australia - Australian



Energy utilities in Australia

Target Group

Residential and Business


“Proudly Australian Since 1837”

SWOT Analysis


1. Diverse renewable energy generation portfolio - Integrated into all parts of energy value chain
2. Market leader with significant economies of scale
3. Sound risk and regulatory environment management
4. Largest customer base in Australia of approx 4 million

5. Product portfolio includes Energy, Natural gas generation, Wind power, Hydroelectricity, coal seam gas

6. Strong brand name and presence in the industry in the region


1. Existence only in Australia means low global appeal
2. Margins are controlled and regulated by Government


1. Renewable energy solutions will attract environment concern customers
2. Global brand  - High demand in Asian countries like India
3.Upward integration – Enter into low power electric devices


1. Most Competitive market in the world – High competition
2.Solar power generation market is growing exponentially
3.Electronic devices can come up with own solar system without any additional power system



1.Origin Energy
3.Simply Energy

The table above concludes the AGL Energy SWOT analysis along with its marketing and brand parameters.


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